“An Award is a milestone of excellence, to celebrate the achievement and create a benchmark for innovation and competition, to refine and create a platform for better tomorrow in a specific genre or field of expertise”.
Digital Media has taken a sharp upward curve in terms of using it as a tool to market products and services, talking about marketing your brand in Digital space, Digital Media play a significant role in shaping a brand’s identity online, apart from being the bridge to connect the brand to the targeted audience.
Considering the immense talent these Digital Media group have, Digital Media Awards was born and to commence these award an initiative was taken by E4M (Exchange for Media) in 2011 and since they have continued the process of short listing best of the best for the last 6 years with entries increasing year after year.
E4M (Exchange for Media) – Indian digital Media Awards – 2016 was presented by Jagran.com and powered by manoramaonline and ABP LIVE – abplive.in along with blogging partner blogmint.com, facilitating the digital Media agency for their excellence in spearheading the Online Media Campaigns and for brands to reach their target audience and be on the pinnacle of digital media ocean along with their competition.
It was a pleasant night at St Regis Hotel, Mumbai, where the Award Night was held on 17th June 2016, this was the seventh Edition of the IDM (Indian Digital Marketers) Awards 2016.
The night started off with a Welcome speech by Editor in Chief and Chairman of Exchange4Media Group and also of BusinessWorld Group Mr. Anurag Batra. In the welcome speech Mr. Anurag mentioned about the inception of the IDMA awards back in 2011 and how the entries increased from 200 in 2011 to 900 in 2016.
Welcome Speech 
Mr Anurag thanked the JURY MEMBERS which included 12 screening jury members and 12 jury members in the jury chair. Mr Anurag said that the shortlisted agencies are the ones who are effective suppliers of quality content rather than just providers of services or marketing tool. Mr Anurag also shared his views on the recent reports by Columbus Ohio SEO experts and of Mary Meeker, an American venture capitalist, stating from her report that 2 things got the attention, 1) On her opening slide she shares how India is the second largest Digital Market USER replacing the US and just behind China and 2) Thou spends on Digital Market in India is roughly about 5 to 10% in the report but these figures are going to change and will increase to 20% in the coming few years and playing a significant part he added will be people in this room, the agencies and Entrepreneur, continuing the talk he mentioned how digital media is becoming the number one choice for brand marketers not only with small but with big budgets also.
Concluding the speech Mr Anurag again thanked the Jury for giving their valuable inputs and short listing the winners, team Exchange4Media lead by Ms. Suparnaa Chadda and all the sponsors for showing their support.
Panel discussion:
Key discussion points:
Topic: How is Digital Marketing Shaping Business Outcome?
* Can digital media become the only source of marketing in future?
* How a marketer currently considers the budget share for digital
* Data measurement & business outcome i.e. how to move the needle from awareness to consideration to purchase
The Panel discussion was moderated by Mr. Ranjoy Dey – Head of Digital, Havas Media, along with other elite speakers:
Mr. Amitabh Tapadad – Brand Head at Bajaj Electricals
Mrs. Anuradha Agarwal – Chief Marketing Officer at Marico
Mr. Siddharth Banerjee – Sr. Vice President Marketing – Vodafone
Mr.Somnath Kedia – Business head IFB Industries
Representation from Flipkart Ads as well
Presnetation by WittyFeed
Mr. Vinay Singhal Co-founder and COO of WittyFeed spoke aobut decoding Viral Content.
Some of the key points discussed were:
- Thumbnail and title of any story or article is very crucial, it has to be catchy and should be appealing for catching the audience attention.
- Generating Curiosity and make it clickable.
- Emotions make the content shareable.
- The cycle of Virality
- Getting content viral is not by chance, it is pure art. It can be controlled and one can always pursue for perfection.
- The secret sauce is SEEDING, discover of the content – reaching out to the user where they are.
Finally the Awards trumpet
Sharing the list of Winners of the Digital Media Awards 2016
| Entry Name | Entrant Name | |
| A. WEB | ||
| A.1 Best Banners – Single / Campaign | ||
| 1 | Parachute Advansed Aromatherapy Oil – Slowdown Zindagi | Madison Media |
| A.2 Best Banners – Rich Media with or without video | ||
| 1 | Airtel India – World’s Largest Single Day Sampling Exercise | ibs |
| 2 | Microsoft Lumia – Lumia 950, 950XL | Isobar DAN Empower |
| 3 | Cadbury Choclairs – Say AAA | Madison Media |
| A.3 Best Benchmark Content / Branded Content | ||
| 1 | Nicotex – The ‘Quit Smoking’ partner for ISL | MSix |
| 2 | Kellogg’s – Mission Interception : Kellogg’s Wale Guptaji ki Family | Mindshare India |
| 3 | AXN India – The Longest UGC Driven Fan made video | Tonic Media Digital Pvt Ltd |
| 4 | Nivea Men Body Deodorizer – #BanBodyOdour | DigitasLBi India |
| A.4 Best Website / Microsite | ||
| 1 | BankBazaar.com | BankBazaar.com |
| 2 | Mahindra: Thar Website | Interactive Avenues Pvt Ltd |
| A.5 Best Use of Web Based Games | ||
| 1 | Cadbury Choclairs – Say AAA | Madison Media |
| A.6 Best Campaign – Online Advertising | ||
| 1 | McDonald’s India – Battle of Spicy | Tonic Media Digital Pvt Ltd |
| 2 | Kurkure – Mission Interception – Avenging the extra sweet people this festive season | Mindshare India |
| 3 | Pernod Ricard India – We didn’t launch our product to the people, we got people to launch our product! | Maxus India |
| A.7 Best Digital Direct Response Campaign | ||
| 1 | Colors – Bigg Boss Double Trouble | Viacom 18 Media Pvt Ltd |
| 2 | Coca Cola India – Coke Wishes | Interactive Avenues Pvt Ltd |
| 3 | Grant’s Whisky – The Awesome Job You Can’t Apply For | SapientNitro |
| B. MOBILE and TABLETS | ||
| B.2 Best App Developed – Products / Services / Corporate | ||
| 1 | Lakme Makeup Pro App | The Glitch |
| 2 | Trails of India | Pulp Strategy Communications Pvt Ltd |
| B.5 Strongest Community Engagement | ||
| 1 | Coca Cola India – Coke Wishes | Interactive Avenues Pvt Ltd |
| 2 | Kinderjoy Story Station | OMD India |
| 3 | AXN India – The Longest UGC Driven Fan made video | Tonic Media Digital Pvt Ltd |
| B.6 Best Innovation in Mobile Marketing | ||
| 1 | Kinderjoy Story Station | OMD India |
| 2 | Lakme Makeup Pro | PHD |
| 3 | Active Wheel – Lo Kar Lo Baat | PHD |
| B.7 Best Campaign- Use of Mobile | ||
| 1 | Stayfree Stay Ahead Helpline | OMD India |
| 2 | Rin Career Ready Academy | PHD |
| C. SOCIAL MEDIA | ||
| C.1 Best Use of Social Networks | ||
| 1 | Coca Cola India – Coke Wishes | Interactive Avenues Pvt Ltd |
| 2 | MTV India – One Plus MTV Insider | Viacom 18 Media Pvt Ltd |
| 3 | Protinex Dubsmash Challenge | Gozoop Online Pvt Ltd |
| C.2 Best use of Blogs | ||
| 1 | Aditya Birla Group: Liva Fluid Fashion – #UnboxWithLiva | Tonic Media Digital Pvt Ltd |
| C.3 Best use of Videos | ||
| 1 | Star Sports – Mauka Mauka | Star India Pvt Ltd |
| 2 | Anouk – Bold is Beautiful Video Campaign | Isobar India |
| 3 | Dance + YouTube 360 Degree Video | STAR Plus |
| 4 | Maggi – #WeMissYouToo | Performics |
| C.4 Most Effective Social Listening | ||
| 1 | Colors – Bigg Boss Double Trouble | Viacom 18 Media Pvt Ltd |
| 2 | Kurkure – Mission Interception – Avenging the extra sweet people this festive season | Mindshare India |
| C.5 Most Effective Use of Digital Analytics | ||
| 1 | IBM India – Score with data | Mindshare India |
| 2 | Airtel Money – Break the Clutter | Performics |
| D. SEARCH and PPC CAMPAIGNS | ||
| D.1 Best SEO for website / universal search ranking | ||
| 1 | 4x Growth In Unique Visitors Through SEO Optimization | BankBazaar.com |
| 2 | Maggi Noodles – Reclaiming Maggi’s Reputation with a far-reaching content strategy | Maxus India |
| 3 | Apollo – eDoc | iProspect |
| D.2 Best PPC | ||
| 1 | Franklin Templeton – iSync | iProspect |
| 2 | Tata Housing – India’s First Social Sell Through Facebook | FCB Ulka Digital |
| D.3 Best SEM Strategy | ||
| 1 | USL Diageo – How a spirits brand got high on search | Mindshare India |
| 2 | The Economist | Interactive Avenues Pvt Ltd |
| E. SPECIAL AWARDS | ||
| E.1 Best Integrated Media Campaign – Product/ Services | ||
| 1 | Pepsi – When Consumers became Co-marketers (How the Pepsi roar scorched the Indian summer) | Mindshare India |
| E.2 Best Integrated Media Campaign – Corporate | ||
| 1 | Standard Chartered Bank – The world’s first marathon that was run physically, virtually and socially | ibs |
| 2 | MRF Tyres – MRF Rain Day | Experience Commerce |
| E.3 Best Integrated Media Campaign – Social Cause | ||
| 1 | Dettol Banega Swachh India | NDTV Limited |
| 2 | Pradhan Mantri Kaushal Vikas Yojana (PMKVY)- A Call for Skill Development | netCORE Solutions Pvt Ltd |
| E.4 Best Integrated Media Campaign – Films / TV Shows / News Shows / Events | ||
| 1 | MTV India – Ceat MTV Chase The Monsoon 3 | Viacom 18 Media Pvt Ltd |
| 2 | Kinderjoy Story Station | OMD India |
| 3 | Standard Chartered Bank – The world’s first marathon that was run physically, virtually and socially | ibs |
| E.5 Best Video Advertising – Content | ||
| 1 | Tetley Green Tea – The Transformation Series | Maxus India |
| 2 | Kotak Securities – Agar Magar Ke Aage Profit Hai | SMG Convonix |
| E.6 Best use of Native Advertising | ||
| 1 | Hero MotoCorp – Terribly Tiny Tales bring out the stories of a girl child. | Maxus India |
| 2 | Nicotex – #UQuitIQuit – Making Quitting Social | MSix |
| E.7 Campaign with the Best ROI | ||
| 1 | McDonald’s India – Battle of Spicy | Tonic Media Digital Pvt Ltd |
| 2 | Airtel India – How airtel used digital to launch 4G in India | ibs |
| 3 | The Economist | Interactive Avenues Pvt Ltd |
| E.8 Best Digital Innovation | ||
| 1 | Dance + YouTube 360 Degree Video | STAR Plus |
| 2 | Airtel Jaipur Literature Festival – World’s first teleportation at an event | ibs |
| 3 | Trails of India | Pulp Strategy Communications Pvt Ltd |
| E.9 Best Use of Technology | ||
| 1 | Lakme Makeup Pro | PHD |
| 2 | Kotak Mahindra Bank – How hashtag banking made kotak the face of digital banking in india | ibs |
| 3 | Kinderjoy Story Station | OMD India |
| E.10 IDMA 2016 Person of the Year | ||
| Vijay Shekhar Sharma, One97 Communications and Paytm | ||
| F.1 Best Digital and Social Media Advertiser | ||
| Viacom 18 Media Pvt Ltd | ||
| F.2 Best Advertiser on Mobile | ||
| Hindustan Unilever Ltd | ||
| F.3 Best Digital and Social Media Agency of the Year | ||
| Mindshare India | ||
| F.4 Best Mobile Media Agency of the year | ||
| OMD India | ||
Readers Heaven 