Digital Marketers Award – India by IAMAI and moneycontrol.com


It was a special occasion and why not, the Marketing head of brands were being recognized for their vision and excellence in creating successful campaigns and spearheading the sales of the brand with innovative ideas that truly change market trends and creates a standard for others to reach.

It’s rare that brand marketers are recognized at such a big scale and it was made possible by IAMAI (Internet and Mobile Association of India) in association with moneycontrol.com and IMRB and supported by BLOGMINT.COM (blogging partner) and 24 Frames Digital.

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Ashish Bhasin, chairman and CEO South Asia, Dentsu Aegis Network-One of the the Jury started the Awards night with a recall stating “It was time that digital got a bit confident about itself (during a brief discussion with Mr. Sundar Pachia CEO, Google)”

We as digital marketers’ still have to convince ourselves and others that Digital marketing does work which is a little frustrating at times. We have to build confidence in ourselves and leave out those who still don’t agree that digital works.

Talking about the growth rates in these 3 years for digital marketing considering the data from (CAGR reports) it has taken an upward turn of 35%. A projection that everything will be digital come 2020 and companies (in India) are adapting to this culture that will ensures more efficiency and a better growth opportunity. Taking the speech forward Mr. Asish highlighted the importance of MOBILE marketing which is the next step forward and is yet to be penetrated, agencies and marketers’ are still on the learning curve in this aspect.

Considering all the parameters the JURY had a tough time choosing from the nominees in different categories.

A quite significant point mentioned being in Digital space by Mr. Asish was that we Indian specially do much better work at the backend but are not able package our work well enough, the presentation lacks thou overall it was a great experience judging and knowing the potential of growth seeing their work and entries.

Next on stage was with a brief speech was Mr. Rohit Bansal, Group Head Communication at Network 18, he shared his views on Relience Gio (4g Network) launch and how Reliance Network is offering the value of 4G to the customers by the launch of its new Service which is lined up soon.

This was followed by an amazing stand up gig by Angad Singh Ranya, great sense of humour and timing made things lighten up and the stage was all set to host its 1st Digital Marketers Award by IAMAI.

After the stand up gig, Rubeina Singh, COO at moneycontrol.com gave a brief welcome speech and shared moneycontrol.com association with IAMAI for digital marketing discussions and a recent music ad campaign of moneycontrol.com app, which as mentioned by her was a offbeat route to showcase it to the digital youth.

Jury Members were facilitated by Ms. Rubeina Singh starting from Mr. Asish Basin -chairman and CEO South Asia, Dentsu Aegis Network, Tushar Vyas – Chief Stretegic officer Group M, Mr. Hitesh Oberoi – MD & CEO InfoEdge, Ms. Deepali Naair, Mr. Amardeep Singh– Co-founder and CEO of Interactive Avenues, Mr. Rahul Bhagat -Adviser,Vodafone India, Mr. Aditya Rath – Partner KPMG, Ms. Alpana Parida– President Dyworks, Mr. Santosh Desai – MD & CEO of Futurebrands India Ltd, Mr. Samir Bangara – Co-Founder & Managing Director, Qyuki Digital Media.

The Jury members one by one shared the names of the winners and congratulated the winners for their efforts, sharing the list of winners which are as follows:

Automobile
VIRAT KHULLAR
Renault

Bank / Insurance
KARTHI MARSHAN
Kotak

eCommerce / Online Classified
NAVEEN KUKREJA
PolicyBazaar

FMCG / Consumer Durable
BEDRAJ TRIPATHY
Godrej Interio

Healthcare
AMIT TIWARI
Philips

IT / ITES
APARNA LAL
Microsoft

Mobile Network / Hardware
KARAN SARIN
One Plus

Mutual Fund / Broking
GAURAV SURI
UTI Mutual Fund

Real Estate
REEMA KUNDNANI
Oberoi Realty

Travel / Hospitality
MANMEET VOHRA
Starbucks

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11th IAMAI Marketing Conclave – A Summary


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The 11th IAMAI Marketing Conclave which was on 9th and 10th of June at the Lalit, Mumbai saw some of the leading, most prominent brands,market influencer and gurus share stage and discuss on various topics in the context of Digital Marketing, its growing in the years, what will be the scenario of digital marketing in the coming years, some case studies of brands and campaigns its hits and miss and much more.

Day 1

Welcome Speech
The event started of with a welcome speech by Mr. Tushar Vyas Chief Strategy Officer- South Asia, GroupM, a breif introduction by Mr. Vyas followed by some general discussion on transaction and shift of focus from mobile first to mobile only platform for brands and marketers, sharing light on importance of data.

Special Address on MarTech- Chief Marketing Technologist’s Blueprint in the Age of the Customer
Rajesh Jain, Founder & Managing Director, netCORE Solutions, discussed on the Martech technology, quoted “Customers now have a digital identity like email address, mobile number, Facebook ID, Twitter ID, web cookie, and so on. The key is to connect them all together to create a single unified view of the customer.

Leadership Talk with CVL Srinivas, Chief Executive Officer, GroupM South Asia
Some highlights on the discussion are as follows:

The event also saw the launch of 5th India Digital Awards’Handbook

Day 1 had 4 Plenary sessions, 3 fireside chats and several case studies.

Some of the topics discussed in plenary session included:
Expanding roles of a CMO
Delineating the concept of a truly integrated cross-platform marketing
The coming of age of the Digital Marketing in India
The upsurge of Video Content and Influencer Marketing

Some inputs on content by Blogmint CEO Mr. Irfan Khan 

Day 1 also saw #11Marcon trending across Twitter India, such was the magnitude of discussions and tweets of information overflow.

DAY 2
The event started off by a Leadership address by Kirthiga Reddy, Managing Director, Facebook India
It was a power pack presentation with some insights on Facebook’s approach to marketing with a sense of human emotions touch, a example of Mother’s day campaign was illustrated, also discussed were new ways of advertising products through innovative 3D imaging and motion imaging.

Leadership Address 2 by Satyan Gajwani, Chief Executive Officer, Times Internet

Some very insightful discussion mobile marketing and the growth of consumption of mobile in daily life:

Day 2 had 5 Plenary sessions, 1 fireside chats and several case studies.

Some of the topics discussed in plenary session included:

Local Language: Hindi has arrived! Internet is no longer the medium for the English literate audience.
Digital Footprints’ Data & Automation in Marketing: The modern marketers’ success Mantra!
Programmatic Marketing: Optimizing your marketing efforts for enhanced performance
Simplifying the Mobile Marketing Ecosystem
Establishing a common Digital Standard

The 11th IAMAI Marketing Conclave was a extraordinary showcase of the potential India’s Digital marketing companies and individuals poses, it was a absolute pleasure being a part of it, i would like to thank Blogmint team (Irfan Khan, Sarthak, Anirudh, Ashutosh and Ainesh) for the opportunity, Blogmint were the blogging partner of the event and were covering t
he event live through tweets.

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