Importance of hydration, water and sanitation initiated by Coca-Cola , TERI University and USAID

Water, as soon as we spell it we feel life, vitality, eternity, sanctity and all positive vibes following around us. Life without water is very much unimaginable, water works wonder and proves magical only when it is in its purest forms – the form in which the creator created it, in the sense as pure as the water from a mountain spring or as water flowing down deep the oceans, that form of water is the one which bears all properties of pure water, but sadly the same water can work as the breeding ground for thousand of germs and viruses when it gets contaminated and polluted, thus shattering growth, hindering life and causing infinite diseases.

Some important pointer towards why water hydration and sanitation is important for families and society:

1) Will decrease the chances of diseases which develop in and under water
2) Proper Sanitation and disposal of waste will ensure a healthy and eco friendly society to live in.
3) Globally, an estimated 2,000 children under the age of five die every day from diarrhoeal diseases and of these some 1,800 deaths are linked to water, sanitation and hygiene as per Unicef reports, which is an alarming signal thou if proper sanitation is maintained in society this can be avoid or removed completed.
4) Educating children about the importance of water hydration and sanitation from early age in schools and social gathering will only lead forward towards a healthy living environment as they are the future torch bearing of the learning and understanding towards the same.

At this stage it is very much necessary to bring this water to its very original and pure form using whatever ways of filtration and hydration possible so as the society can remain healthy, revitalized and rejuvenated by the benefits of water and in this campaign TERI University and the U.S. Agency for International Development (USAID) in association with Coca-Cola and The Energy and Resources Institute (TERI)  conducted  the ‘Strengthening Water and Sanitation in Urban Settings” initiative in Kolkata. The WASH programmes (Water, Sanitation and Hygiene) aim to reach 50,000 beneficiaries in low-income settlements and over 300 professionals through WASH governance studies. It will also reach out to 2,500 students through 20 municipal schools across India, this is one of a kind association which has never been done before that will lead to the healthy development of low income settlements in the area.

Collaboration for Wash Programmes in association with Coca-Cola, TERI University and USAID Collaboration for Wash Programmes in association with Coca-Cola, TERI University and USAID 2

The goal is to help achieve the Government of India’s sanitation targets by conducting a WASH risk analysis in slums of Kolkata and Chennai. As first steps, two urban neighbourhoods – Kannagi Nagar and Nedunchelliyan Nagar in Chennai, and areas in KMC wards 57 and 58 (Khayari basti, Arupota and Dhapa) in Kolkata – have been chosen for household surveys.

 The project will assist in developing participatory intervention strategies in urban areas, and in building the capacity of faculty and students through a model sanitation curriculum.

To understand more about the initiative please visit their pageStrengthening Water and Sanitation in Urban Settings”.

Rejuvenate Life with Hydro-JAL

Let’s admit this, we as individuals are always look out for living a healthy lifestyle and try to adapt to new and advance  technology to keep ourselves in shape, but in the process we do miss some quintessential aspect of staying healthy and the most important aspect i.e. WATER. Yes, as we all know that our human body contains 70% water, which means we are missing out on our main diet to stay healthy and fit that is WATER.

You must be thinking that you have fair amount of water daily (3 to 4 liters) to keep yourself healthy and pumped up, but let me just share some information about the difference in water purification process and differentiate which one has more benefits:

First let’s talk about Acidic Water:

Acidic water is purified water, which we use to drink water, wash our daily vegetables and it is used in Cola beverages and soft drinks.

According to U.S. Enviourmental Protection Agency, purified water which is mineral free has high level of active absorbing carbon dioxide from air which makes the water acidic, even COLA beverages and other soft drinks (with or without sugar) are made from purified water which is unhealthy if consumed regularly.

Even many health care practitioners and scientist from around the world have said that ageing and disease is accumulation   of acid waste products in our body mainly of Acidic Water. There is much scientific documentation that supports such theories.

So, what we are understanding is purified water is basically acidic water, its mineral free and due to this it absorbs carbon dioxide from air thus the chances of developing deficiencies in mineral count in our body and an acid state, thou purified water is acidic and it helps in a way of drawing poisons out of the body, but once accomplished it is not a good idea to continue. Diseases and early death is more likely seen with long term drinking of purified water and should be avoid except in special circumstances

What is the solution?

If you read the reports posted on, you will begin to understand why the body requires water which is rich in minerals like calcium and magnesium, also known as Alkaline, longevity is associated with regular consumption of alkaline water which are high on minerals, Ionized water is the best possible drinking water.

What is pH Level?

pH level is a range between 0 to 14 and it scales how much acidic or alkaline the water is, lower value is acidic, 7 is neutral and above that is alkaline.

pH Scale

Let’s compare and see why tap water is dangerous to our health and how Ionized Alkaline water helps?

Ordinary  Water Ionized/Alkaline Water
· Highly Contaminated due to environment  hazard

·  Chlorinated

· Toxic Metals inclusion

· Chemically treated to kill bacteria

· Bacteria even after chemically treated means toxic for body

·  Adding of Fluoride for teeth strengthens thou too much fluoride consumption can lead to dental fluorosis

· Balanced PH level between 7.5 to 10 means optimum for drinking water.

·  Purified, Ionized and Alkaline so all the harmful chemical and bacteria are filtered and the richness of Alkaline makes it balanced for drinking water

·  Supports healthy immune

·  Antioxidant Rich

How can we get avail benefits of Ionized Alkaline Water?

Without any further delay, let me introduce to you the future smart of purified Alkaline water solution Hydro-Jal, basically it’s not just a water purifier with High pH level but also a multi solution to household water need as per  lower pH levels needed at different times.

Hydro-Jal Model

Let me just share with you the benefits of clean, filtered, and alkaline water produced by Hydro-Jal Plus and see how beneficial it can be for your body.Glass of Water

  • Perfect pH: Instantly delivers the selected pH water with a range of 5 to 10.5. You are equipped with the best tool to throw out harmful acids from your body and infuse your body with alkalinity.
  • Antioxidant-rich Water: The antioxidant rich water removes free radicals from your body and slows down the aging process.
  • More Hydrating than Tap Water: The micro-clustered water is more easily absorbed, has the ability to better penetrate body cells, delivers increased hydration, and vital nutrients are better absorbed by the body.
  • Easy to Operate: Hydro-Jal Plus comes with soft touch buttons on a large LCD touch screen display that shows pH and ORP value of the outgoing water, rate of water flow through the ionizer, temperature of the water, electrolysis status of the ionizer, cleaning status of the ionizer, total water output of the ionizer.
  • Easy to Install: Hydro-Jal Plus can be installed within minutes. It comes with a diverter kit that fits all standard kitchen faucets and you do not have to be an expert to complete the installation process.

On the other hand Hydro-Jal is also used for source of providing Acidic water for household practical use, so its multi tasking/multi purpose, lets first look at what are the specifications of acidic water:

  • Has a pH between 2 and 4
  • Has an ORP between +800 and +1200
  • Has a hypochlorous acid component from 1 to 30 mg/l
  • Is micro-clustered
  • Is heavy in H+ ions

Acid Water is of two types:

  1. Mild: Used on skin, hair, and nails
  2. Strong: Used for cleaning and sterilizing

Skin and Hair

Useful for dry skin patches or rough skin.
Use as a hand sanitizer. It will not dry out the hands.
Replace expensive skin moisturizers and creams with acid water.
Use for skin rashes or baby diaper rash.
Use to prevent shaving bumps.
Use as an aftershave.
Use for poison ivy and other plant rashes.
Use on skin for Eczema. Spray three times a day and let air dry.
Use for dandruff. Spray after shampoo and let air dry.
Use for acne of every type. Spray after washing and let air dry.
Use to lessen the appearance of scars.
Spray in shoes to disinfect and deodorize.
Use in place of deodorant
Pour into bath water to soften skin.
Spray on face for a refreshing feeling.
Use as a soak for sore rough feet.
Use for Athletes Foot.
Use for female yeast infections and other female issues.
Use for toe fungus.

Food Preparation
Use to kill bacteria on fruits and vegetables by using the mist or dipping.
Use in meat and dairy product facilities as a sterilizing and cleaning agent.

Internal Disinfectant
Use as a mouthwash and gargle.
Use as toothpaste.
Use for pink eye.
Use for ear infections.
Use for infected tooth or gums.
Use as a gargle for sore throat.
Use as an enema.
Use to treat bad breath.

First Aid and Sterilizer
Use for burns.
Use for minor cuts and scrapes.
Use to promote faster healing of cuts and wounds.
Use to stop bleeding in minor cuts.
Use on boils.
Use in doctor’s office for cleaning and as an antibacterial agent.
Use in clinical applications to sterilize surgical instruments.

Cleaning Purposes
Use to sanitize bathrooms and kitchen counters.
Use as a streak free glass and mirror cleaner.
Use for cleaning wooden floors.
Use to clean dirt from all over the house.
Use to disinfect human and pet bedding.
Use for auto glass.
Use for chrome polishing.
Use to sanitize phones.
Use to sanitize computer keyboards (light spray).
Use on doorknobs and handles to disinfect.
Use for deodorizing.

Use in cat litter boxes to kill odor and bacteria.
Use on animal skin for any kind of skin issue.
Spray in bird cages. The water will not hurt the bird.

Bug Control
Spray on ant trails to deter them.
Kills many types of spiders and insects.

How to Produce Acid Water

Acid water is produced as a byproduct of electrolysis process, which is drained in your kitchen sink. You can make arrangements to collect this water. If you want more acid water, you can choose “Beauty or “Wash” settings on Hydro-Jal Plus.

The Big Added Advantage

The best thing about using acid water for skin and as a cleaning agent around the house is that you avoid using any harmful chemicals. This is great for your health as well as safe for the environment.

Free demo of Hydro-Jal at your home that also includes testing of acidic level of your drinking water, that’s amazing, isn’t it!

Hydrp-JAL Ask for a demo

Sunfeast Farmlite – A Healthy Life

Sunfeast a brand of ITC is a well known for its much loved biscuits, has given one more reason for all of us to stay fit and how, few months back they had launched a new range of Sunfeast FRAMLITE health oriented biscuits with oats and wheat fibre, they are available in two variants – almonds and raisins.

Staying fit and health is quite a challenge in this fast moving smart age, where time is money and there is no time for us to take care of diet and health, thou with Sunfeast new range of health biscuit there is some solace at last and how ! With its yummy taste and health benefits it’s a win win combination.


Let’s now give you some good reasons to stay fit, active and enjoy the goodness of Sunfeast’s FARMLITE health biscuits with oats and wheat fibre which are available in the market in two variants – almonds and raisins.

A review on the ad campaigns of Sunfeast Farmlite, you will love these ideas for sure and would like to tryout one of them!

1) When you are sufficient enough to do household work then what’s the need of a bai! This way you can contribute in your way to the swaach bharat abyaan and flex some muscles and be fit and healthy … thou your bai would not like this idea but anyways give the  bai a break sometimes.

2) Do you know if you feel very bored cleaning or doing stuff that you don’t want to, then a alternative is indoor games, the household favorite “carom” , this really excites me, every time no matter how old I grow, it’s such a convenience to sit back and burn some calories while you are having fun with family and friends.

3) We always have a good vibe when we have to perform something to get self satisfaction, it can be many physical activity, out of the many, the one which everyone would have given a try is “GARBA” sounds fun isn’t it! When the rhythm of folk songs beat and touches your ears all you want to do is get in sync and roll about your hands and legs in joy and enjoy with what give you satisfaction and helps you exercise in a way like no other! Isn’t it a good idea if you are feeling bored to exercise generally or do yoga … so why not give it a shot and keep ourselves healthy.

4) In this campaign, they have tried to mimic those old marketing  tele ads to showcase a tired and overweight husband who is basically very depress about his weight gain specially the tummy, The guy is very laid back, office work that needs him to sit in the office for long hours and do his work, he comes homes tired and dead and there is no energy remaining in him to do any sort of work, he feels left out, even when he goes socializing, people make fun of his tummy and overweight thus he tries to get help from his elder brother who suggests him to be more active and do normal work which he avoids like giving a help hand in household work and so on and forth. This ad campaign was my favorite in many ways as it showcases the scenario of many household fights specally between husband and wife.. This gives way a positive message and an initiative to start off with a good habit to stays fit and healthy, giving a way for a lively lifestyle.

5) Woow this is really a tale of all husbands and wives … hmm maybe not all but many …. The fighting to do work.. ya work apart from work that is home work I mean house work …. Sounds tiring … but when your wives torture you to do those house hold work don’t you wish to shut them up … or give them a good reason to shut. But if you give it a second thought maybe they might be trying to benefit you in ways but don’t want to discuss about it … any guesses? Yes maybe she is embarrassed about your laziness and oversize weight. So the next time your wife give you some work don’t ignore the signs maybe she wants to see you fit and healthy.

6) Last but not the least and definitely a exercise you want to try … Laughter … Yes you got it right … you know that laughter helps you in many ways and break even all those ties within you … this is what the ad showcase was in one such ad campaign, where they have taken a annual sales meet and shown it in a more lighter and funny manner … just goes to show that even small things have great health benefits and allows you to practice it with no or minimal efforts.

             To sum all the ad campaigns of Sunfeast Farmlite, there is a clear message in all the ads that be healthy and fit and enjoy the many flavors of life and get happiness in smallest of thing. To be consistent in this practice Sunfeast have well introduced these health specific biscuit which can be a healthy snack alternative and a good source of fibre and vitamins in disguise of yummy treat to your tummy in mouth watering varients of almonds and raisins flavors.

You can check more about Sunfeast Farmlite on their webpage

Image courtesy: sunfeastworld

Playing with Options

Yes indeed, Options has been considered  fun, creative, challenging, satisfying and an alternative from the boring routine,  Sharing a day of life with options….

Starting from when he/she wakes up in the morning..  He/she has to choose from diverse sets of option

  • Walking (Morning walk or treadmill)
  • Exercise (Gym or Yoga)
  • Tooth Paste (Mild or mouth blowing)
  • Body cleaner (Soap or Body Wash)
  • Shampoo (Dandruff control or Silky long)
  • Hot Beverage – (TEA or Coffee)
  • Breakfast – (scrambled Eggs or Cereals)
  • Clothing – (Formals or informal (depending on his/her mood)
  • Accessories – (decent or catchy)
  • Facebook status of the day – happy or sad (Depending upon how his/her mood is)
  • Carry Cases – backpack or messenger (depending upon what comforts him/her on the dress)
  • Footwear – flat or heels (depending on what he/she is wearing)
  • Transport – lots of options (depending on his/her mood)

At work place

  • Mindset (into holiday dreams or on the spot work)
  • Face off with staff at work place (gentle and welcoming or leave me along I have work in hand)
  • Mid Morning Break (Yes or No, I have lots of work pending)


  • Lunch (junk food or proper meal)
  • Drinks (Juice or Soda)
  • After Lunch Work Approach (Casual or Aggressive – I need to make this work today)
  • Evening Break – (Need a break or No, I have finish work so that I can leave for the day)

After Work – When he/she reaches home:

  • Mind Bubbles (Think of work or family time)
  • Inner complications (To be work on or Work in progress)
  • Dinner (Light or full fledge 3 course)
  • Fluids (Soda or Natural)
  • After dinner (TV time or family discussion time)

And the list goes on and on .. still we want something new to try everyday ! As they say “the more you have  the more you desire”

SLEEP – its benefits and constrain

“SLEEP – its benefits and constrain”, my extracts of some articles I have read on news, magazine and online, for your information!

Sleep has a lot of functions and construes essential part of being and living. Some of its known functions are:

During sleep the body rejuvenates and regenerates itself. This process is very important for the health and tissues, because tissue breakdown happens on a daily basis, and if repair and regeneration doesn’t happen in a timely fashion, the chances of mutations, cancerous growths, etc., can happen at a faster rate.

During sleep, neuronal systems in the brain consolidate information in systematic storage, so that in future when we want to remember something, the information can be retrieved.

During Sleep, muscles are rested; otherwise, muscle, spine and joints are always in use.

Side effects of not getting adequate sleep:

  • Irritability at work
  • Weight gain and thyroid problems
  • Lack of concentration
  • Inappropriate aggression
  • Higher incidences of accidents
  • Increased vulnerability to various allergies
  • Tissue breakdown, joint and knee problems
  • Digestive problems
  • Significantly increased vulnerability to stress

How much Sleep is essential?

For Adults, six to eight hours of sleep is essential. The number can vary from person to person.

In small children, sleep requirement are higher; this decreases with age. There is a sleep spurt during the adolescent years.

Sleep patterns have changed due to following reasons:

  • The net, games, jobs that entail night shifts
  • The cosmopolitan city culture
  • Higher consumption of alcohol and stimulants
  • Certain easy-to-obtain sleep medications
  • Increased business travel across time zones
  • We live in a culture where work addictions and staying awake have become aspiration.