Indian Digital Media Awards 2016


87“An Award is a milestone of excellence, to celebrate the achievement and create a benchmark for innovation and competition, to refine and create a platform for better tomorrow in a specific genre or field of expertise”.

Digital Media has taken a sharp upward curve in terms of using it as a tool to market products and services, talking about marketing your brand in Digital space, Digital Media play a significant role in shaping a brand’s identity online, apart from being the bridge to connect the brand to the targeted audience.

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Considering the immense talent these Digital Media group have, Digital Media Awards was born and to commence  these award an initiative was taken by E4M (Exchange for Media) in 2011 and since they have continued the process of short listing best of the best for the last 6 years with entries increasing year after year.

E4M (Exchange for Media) – Indian digital Media Awards – 2016 was presented by Jagran.com and powered by manoramaonline and ABP LIVE – abplive.in along with blogging partner blogmint.com, facilitating the digital Media agency for their excellence in spearheading the Online Media Campaigns and for brands to reach their target audience and be on the pinnacle of digital media ocean along with their competition.

It was a pleasant night at St Regis Hotel, Mumbai, where the Award Night was held on 17th June 2016, this was the seventh Edition of the IDM (Indian Digital Marketers) Awards 2016.

The night started off with a Welcome speech by Editor in Chief and Chairman of Exchange4Media Group and also of BusinessWorld Group Mr. Anurag Batra. In the welcome speech Mr. Anurag mentioned about the inception of the IDMA awards back in 2011 and how the entries increased from 200 in 2011 to 900 in 2016.

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Mr Anurag thanked the JURY MEMBERS which included 12 screening jury members and 12 jury members in the jury chair. Mr Anurag said that the shortlisted agencies are the ones who are effective suppliers of quality content rather than just providers of services or marketing tool. Mr Anurag also shared his views on the recent report of Mary Meeker, an American venture capitalist, stating from her report that 2 things got the attention, 1) On her opening slide she shares how India is the second largest Digital Market USER  replacing the US and just behind  China and 2) Thou spends on Digital Market in India is roughly about 5 to 10% in the report but these figures are going to change and will increase to 20% in the coming few years and playing a significant part he added will be people in this room, the agencies and Entrepreneur, continuing the talk he mentioned how digital media is becoming the number one choice for brand marketers not only with small but with big budgets also.

Concluding the speech Mr Anurag again thanked the Jury for giving their valuable inputs and short listing the winners, team Exchange4Media lead by Ms. Suparnaa Chadda and all the sponsors for showing their support.

Panel discussion:

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Key discussion points:

Topic: How is Digital Marketing Shaping Business Outcome?

* Can digital media become the only source of marketing in future?

* How a marketer currently considers the budget share for digital

* Data measurement & business outcome i.e. how to move the needle from awareness to consideration to purchase

The Panel discussion was moderated by Mr. Ranjoy Dey – Head of Digital, Havas Media, along with other elite speakers:

Mr. Amitabh Tapadad – Brand Head at Bajaj Electricals

Mrs. Anuradha Agarwal – Chief Marketing Officer at Marico

Mr. Siddharth Banerjee – Sr. Vice President Marketing – Vodafone

Mr.Somnath Kedia – Business head IFB Industries

Representation from Flipkart Ads as well

Presnetation by WittyFeed

Mr. Vinay Singhal Co-founder and COO of WittyFeed spoke aobut decoding Viral Content.

Some of the key points discussed were:

  • Thumbnail and title of any story or article is very crucial, it has to be catchy and should be appealing for catching the audience attention.
  • Generating Curiosity and make it clickable.
  • Emotions make the content shareable.
  • The cycle of Virality
  • Getting content viral is not by chance, it is pure art. It can be controlled and one can always pursue for perfection.
  • The secret sauce is SEEDING, discover of the content – reaching out to the user where they are.

Finally the Awards trumpet

Sharing the list of Winners of the Digital Media Awards 2016
  Entry Name Entrant Name
A. WEB
A.1 Best Banners – Single / Campaign
1 Parachute Advansed Aromatherapy Oil – Slowdown Zindagi Madison Media
A.2 Best Banners – Rich Media with or without video
1 Airtel India – World’s Largest Single Day Sampling Exercise ibs
2 Microsoft Lumia – Lumia 950, 950XL Isobar DAN Empower
3 Cadbury Choclairs – Say AAA Madison Media
A.3 Best Benchmark Content / Branded Content
1 Nicotex – The ‘Quit Smoking’ partner for ISL MSix
2 Kellogg’s – Mission Interception : Kellogg’s Wale Guptaji ki Family Mindshare India
3 AXN India – The Longest UGC Driven Fan made video Tonic Media Digital Pvt Ltd
4 Nivea Men Body Deodorizer – #BanBodyOdour DigitasLBi India
A.4 Best Website / Microsite
1 BankBazaar.com BankBazaar.com
2 Mahindra: Thar Website Interactive Avenues Pvt Ltd
A.5 Best Use of Web Based Games
1 Cadbury Choclairs – Say AAA Madison Media
A.6 Best Campaign – Online Advertising
1 McDonald’s India – Battle of Spicy Tonic Media Digital Pvt Ltd
2 Kurkure – Mission Interception – Avenging the extra sweet people this festive season Mindshare India
3 Pernod Ricard India – We didn’t launch our product to the people, we got people to launch our product! Maxus India
A.7 Best Digital Direct Response Campaign
1 Colors – Bigg Boss Double Trouble Viacom 18 Media Pvt Ltd
2 Coca Cola India – Coke Wishes Interactive Avenues Pvt Ltd
3 Grant’s Whisky – The Awesome Job You Can’t Apply For SapientNitro
B. MOBILE and TABLETS
B.2 Best App Developed – Products / Services / Corporate
1 Lakme Makeup Pro App The Glitch
2 Trails of India Pulp Strategy Communications Pvt Ltd
B.5 Strongest Community Engagement
1 Coca Cola India – Coke Wishes Interactive Avenues Pvt Ltd
2 Kinderjoy Story Station OMD India
3 AXN India – The Longest UGC Driven Fan made video Tonic Media Digital Pvt Ltd
B.6 Best Innovation in Mobile Marketing
1 Kinderjoy Story Station OMD India
2 Lakme Makeup Pro PHD
3 Active Wheel – Lo Kar Lo Baat PHD
B.7 Best Campaign- Use of Mobile
1 Stayfree Stay Ahead Helpline OMD India
2 Rin Career Ready Academy PHD
C. SOCIAL MEDIA
C.1 Best Use of Social Networks
1 Coca Cola India – Coke Wishes Interactive Avenues Pvt Ltd
2 MTV India – One Plus MTV Insider Viacom 18 Media Pvt Ltd
3 Protinex Dubsmash Challenge Gozoop Online Pvt Ltd
C.2 Best use of Blogs
1 Aditya Birla Group: Liva Fluid Fashion – #UnboxWithLiva Tonic Media Digital Pvt Ltd
C.3 Best use of Videos
1 Star Sports – Mauka Mauka Star India Pvt Ltd
2 Anouk – Bold is Beautiful Video Campaign Isobar India
3 Dance + YouTube 360 Degree Video STAR Plus
4 Maggi – #WeMissYouToo Performics
C.4 Most Effective Social Listening
1 Colors – Bigg Boss Double Trouble Viacom 18 Media Pvt Ltd
2 Kurkure – Mission Interception – Avenging the extra sweet people this festive season Mindshare India
C.5 Most Effective Use of Digital Analytics
1 IBM India – Score with data Mindshare India
2 Airtel Money – Break the Clutter Performics
D. SEARCH and PPC CAMPAIGNS
D.1 Best SEO for website / universal search ranking
1 4x Growth In Unique Visitors Through SEO Optimization BankBazaar.com
2 Maggi Noodles – Reclaiming Maggi’s Reputation with a far-reaching content strategy Maxus India
3 Apollo – eDoc iProspect
D.2 Best PPC
1 Franklin Templeton – iSync iProspect
2 Tata Housing – India’s First Social Sell Through Facebook FCB Ulka Digital
D.3 Best SEM Strategy
1 USL Diageo – How a spirits brand got high on search Mindshare India
2 The Economist Interactive Avenues Pvt Ltd
E. SPECIAL AWARDS
E.1 Best Integrated Media Campaign – Product/ Services
1 Pepsi – When Consumers became Co-marketers (How the Pepsi roar scorched the Indian summer) Mindshare India
E.2 Best Integrated Media Campaign – Corporate
1 Standard Chartered Bank – The world’s first marathon that was run physically, virtually and socially ibs
2 MRF Tyres – MRF Rain Day Experience Commerce
E.3 Best Integrated Media Campaign – Social Cause
1 Dettol Banega Swachh India NDTV Limited
2 Pradhan Mantri Kaushal Vikas Yojana (PMKVY)- A Call for Skill Development netCORE Solutions Pvt Ltd
E.4 Best Integrated Media Campaign – Films / TV Shows / News Shows / Events
1 MTV India – Ceat MTV Chase The Monsoon 3 Viacom 18 Media Pvt Ltd
2 Kinderjoy Story Station OMD India
3 Standard Chartered Bank – The world’s first marathon that was run physically, virtually and socially ibs
E.5 Best Video Advertising – Content
1 Tetley Green Tea – The Transformation Series Maxus India
2 Kotak Securities – Agar Magar Ke Aage Profit Hai SMG Convonix
E.6 Best use of Native Advertising
1 Hero MotoCorp – Terribly Tiny Tales bring out the stories of a girl child. Maxus India
2 Nicotex – #UQuitIQuit – Making Quitting Social MSix
E.7 Campaign with the Best ROI
1 McDonald’s India – Battle of Spicy Tonic Media Digital Pvt Ltd
2 Airtel India – How airtel used digital to launch 4G in India ibs
3 The Economist Interactive Avenues Pvt Ltd
E.8 Best Digital Innovation
1 Dance + YouTube 360 Degree Video STAR Plus
2 Airtel Jaipur Literature Festival – World’s first teleportation at an event ibs
3 Trails of India Pulp Strategy Communications Pvt Ltd
E.9 Best Use of Technology
1 Lakme Makeup Pro PHD
2 Kotak Mahindra Bank – How hashtag banking made kotak the face of digital banking in india ibs
3 Kinderjoy Story Station OMD India
E.10 IDMA 2016 Person of the Year
Vijay Shekhar Sharma, One97 Communications and Paytm
F.1 Best Digital and Social Media Advertiser
Viacom 18 Media Pvt Ltd
F.2 Best Advertiser on Mobile
Hindustan Unilever Ltd
F.3 Best Digital and Social Media Agency of the Year
Mindshare India
F.4 Best Mobile Media Agency of the year
OMD India

Redifining Digital Press Release with the Launch of IndiPR.com


The best way to be heard in this digital world is through DIGITAL PR, yes Digital Press Release is a very handy tool for companies to announce their presences or share the latest updates on products or services, it is really economical for this start-up era considering paper press/other mediums. Understanding this need Indiblogger.in ventures into Digital PR wing with their launch of indipr.com domain.

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IndiPR.com was built to make it extremely simple for a business to get their Press Releases published by top bloggers. All a business has to do is upload their Press Release and the ‘Automated Influencer Targeting Engine’, or ‘AITE’ for short, proceeds to accept applications and automatically shortlists bloggers based on various factors including internal ratings and rankings. Once shortlisted, the influencers do their research and publish their articles.

Anoop Johnson, Co-founder & Director of Marketing at IndiBlogger, adds, “With a starting budget of just USD 150, a business of any size will be able to get their press releases published by influential bloggers with a few clicks.”

IndiPR.com assists digital marketers with a variety of tasks including, but not limited to, SEO, content marketing, generating awareness and gaining much needed conversations around the product, driven by internet users on influencer platforms like blogs.

One of the main issues that most marketers face when working with influencers is the cumbersome process associated with identifying and targeting each Influencer. Karthik DR, Co-founder & Business Head at IndiBlogger says, “The amount of time that people spend in trying to identify and contact influencers is huge. With IndiPR.com, you don’t have to worry about any of this as the system just needs your Press Release. The rest is history!”

In the future, IndiPR.com will carry more than just Press Releases. Influencers will be able to get creative assignments, get invitations to attend the trendiest launch events and be privy to the latest news on the planet before the world wakes up to it.

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Renie Ravin, the Founder and CEO of IndiBlogger, says, “We believe that this system will help Influencers with fresh and new content on their site every day. In a way, you could be writing about the next Google without even realising its immense potential.”

Contact Information:

Anoop Johnson
contact@indipr.com

Phone – +91-9900-001655 or 0124-4891498

Digital Marketers Award – India by IAMAI and moneycontrol.com


It was a special occasion and why not, the Marketing head of brands were being recognized for their vision and excellence in creating successful campaigns and spearheading the sales of the brand with innovative ideas that truly change market trends and creates a standard for others to reach.

It’s rare that brand marketers are recognized at such a big scale and it was made possible by IAMAI (Internet and Mobile Association of India) in association with moneycontrol.com and IMRB and supported by BLOGMINT.COM (blogging partner) and 24 Frames Digital.

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Ashish Bhasin, chairman and CEO South Asia, Dentsu Aegis Network-One of the the Jury started the Awards night with a recall stating “It was time that digital got a bit confident about itself (during a brief discussion with Mr. Sundar Pachia CEO, Google)”

We as digital marketers’ still have to convince ourselves and others that Digital marketing does work which is a little frustrating at times. We have to build confidence in ourselves and leave out those who still don’t agree that digital works.

Talking about the growth rates in these 3 years for digital marketing considering the data from (CAGR reports) it has taken an upward turn of 35%. A projection that everything will be digital come 2020 and companies (in India) are adapting to this culture that will ensures more efficiency and a better growth opportunity. Taking the speech forward Mr. Asish highlighted the importance of MOBILE marketing which is the next step forward and is yet to be penetrated, agencies and marketers’ are still on the learning curve in this aspect.

Considering all the parameters the JURY had a tough time choosing from the nominees in different categories.

A quite significant point mentioned being in Digital space by Mr. Asish was that we Indian specially do much better work at the backend but are not able package our work well enough, the presentation lacks thou overall it was a great experience judging and knowing the potential of growth seeing their work and entries.

Next on stage was with a brief speech was Mr. Rohit Bansal, Group Head Communication at Network 18, he shared his views on Relience Gio (4g Network) launch and how Reliance Network is offering the value of 4G to the customers by the launch of its new Service which is lined up soon.

This was followed by an amazing stand up gig by Angad Singh Ranya, great sense of humour and timing made things lighten up and the stage was all set to host its 1st Digital Marketers Award by IAMAI.

After the stand up gig, Rubeina Singh, COO at moneycontrol.com gave a brief welcome speech and shared moneycontrol.com association with IAMAI for digital marketing discussions and a recent music ad campaign of moneycontrol.com app, which as mentioned by her was a offbeat route to showcase it to the digital youth.

Jury Members were facilitated by Ms. Rubeina Singh starting from Mr. Asish Basin -chairman and CEO South Asia, Dentsu Aegis Network, Tushar Vyas – Chief Stretegic officer Group M, Mr. Hitesh Oberoi – MD & CEO InfoEdge, Ms. Deepali Naair, Mr. Amardeep Singh– Co-founder and CEO of Interactive Avenues, Mr. Rahul Bhagat -Adviser,Vodafone India, Mr. Aditya Rath – Partner KPMG, Ms. Alpana Parida– President Dyworks, Mr. Santosh Desai – MD & CEO of Futurebrands India Ltd, Mr. Samir Bangara – Co-Founder & Managing Director, Qyuki Digital Media.

The Jury members one by one shared the names of the winners and congratulated the winners for their efforts, sharing the list of winners which are as follows:

Automobile
VIRAT KHULLAR
Renault

Bank / Insurance
KARTHI MARSHAN
Kotak

eCommerce / Online Classified
NAVEEN KUKREJA
PolicyBazaar

FMCG / Consumer Durable
BEDRAJ TRIPATHY
Godrej Interio

Healthcare
AMIT TIWARI
Philips

IT / ITES
APARNA LAL
Microsoft

Mobile Network / Hardware
KARAN SARIN
One Plus

Mutual Fund / Broking
GAURAV SURI
UTI Mutual Fund

Real Estate
REEMA KUNDNANI
Oberoi Realty

Travel / Hospitality
MANMEET VOHRA
Starbucks

India Digital Superstar – Upload your talent


Today as we see, digital content is increasing, people are on the move and they want to access their shows/programs/music through Internet which has taken  pace in these recent 6 to 7 years, isn’t it great that we can catch all the action on the move! But then there is a big issue of bandwidth in India, average of 20 to 30 kbps on normal 2g network means lots of lag in watching videos.

Considering the bandwidth issues all around India, Zenga TV came up with a unique solution and technology to stream videos without any interruption even at low bandwidth speed of 20 kbps, that means it is well optimized to give you uninterrupted digital content at a cost effective rate, considering the size of videos which is quite low, isn’t that good news for mobile and web users!!

Zenga TV provides digital content videos and has partnership with many channels in different genres like Daily News, Music, Movies, Sports, Food & Health, Fashion and some of major content provider/channels like  NDTV, Aaj Tak, MTV India, Reliance Movies, Speed Records.

Zenga TV recently tied up with India’s Digital Superstar the hunt for India’s online superstar on the tube, it’s a unique concept where participants upload their videos showcasing their talent and judged by audience through  shares and like on the videos, even you can upload the videos anytime anywhere 24/7 and its not restricted to any particular genre, you could be a Musicians, DJ’s, comedians, mimicry artists, dancers, contortionists, jugglers, singers, acro gymnasts and many more across all ages.

The show “India’s Digital Superstar” has been inaugurated by Atul Khatri (winner of CEO’s Got Talent – 2014), Salim Merchant, Anu Malik, Music Director Duo Vishal Shekhar, Director & Producer Anubhav Sinha, Bhoomi Trivedi and Swaroop Khan, thou  search has been started from 19th January 2015, still there is time for you to showcase you talent and  be the next Indian Digital Super star with mentors like Sunny Leone, Anu Malik, Vishal Dadlani, Salim Merchant , Jazzy B, Andy , Raftaar  and Anubhav Sinha, you are sure to get the best exposure, the winner of this contest will get one year contract of 20 lacs from FremantleMedia and One Digital, which is a one shot stardom chance. So all you people who wish for success and are talented showcase what you have to offer in this unique and one of kind talent hunt.

The show is trending on India’s Digital Superstar, Youtube, Zenga TV and already has millions of collective hits on videos which have been uploaded by participants, it is fast catching on and rocking the tube with power pack participant’s videos, which just speaks for its popularity and the viewership of the show.

Some of the recent trending videos which I really like are:

MIME ACT (at railway station) by Dhawal : This video is a fine example of facial and expressions dialogue delivery and just fits right to the whole scene created, you can check out the video below :

This Life | Nineteen47: A rap song, beautiful lyrics and beats with decent cinematography, a complete package check it out :

Celebrity Talks and masti:

Some talk and encouragement by artist from the industry on why India’s Digital Superstar is such a big platform:

1) Celebrities vs Agarmach

2) Aadesh Shrivastava

My favorite video from the episodes:

Salim Ke Saath:

If you see this episode which I personally like, there are showcase of some amazing videos uploaded and well some funny once as well,  the Anchor and Salim Merchant (singer, music director) chats in between the videos, sharing their views and opinion, which is one aspect I really liked: