The Life changing decision

A life without risk maybe smooth but not adventurous , the way you want it to be, you are somehow consolidating with your surroundings to adjust, taking those bold decisions when time comes is just like hitting the rod when it’s hot, to get the desired results. Sharing a similar life experience where a bold decision brought a big change in my life.

Just after completing my Master’s it was a rat’s race to get a decent job in a company where employees are not considered as work horse and more of human beings, sounds easy but it’s a  deceiving game of HR policy where the carrot (package)  is good enough to change your mind, which is what exactly happened with me.

Working for hours and hours, chasing deadlines, sometimes overtime to get those extra perks and appreciation from bosses so that I could get a decent increment and a position in the corporate space.  Well all this was leading to a boil at home and slowly and steadily my life routine was wake up, eat, work, eat, home, sleep, repeat. So basically all my leisure time was absorbed by this increment and position scenario and all I was left with was nothing actually, the emptiness surrounded me in the bunch of people who were not my family, friends but colleagues at office.

The uncertain working habits due to shifts proved fatal, I developed some health issues and was on constant strain physically due to the work pressure. All this made me think about my job and life was I doing the right thing? Am I stretching too hard to achieve? Should I rethink on doing something to have a better life? these questions were haunting me to forge a new greater decision to start a new life, a life which had more peace, happiness, family time, leisure, but it was all going in my head and quite indecisive what should I do. India

When such critical decisions are to be taken, I usually consider advice from parents, friends and relatives to get perspective and finally go with my instinct. After some days of thinking and trying to figure out what would be best for me considering my life, and following my instinct to start a new life, I decided to quit my job and move out from Pune to Mumbai to set up my business, thou shifting was not easy and I had to scarifies many aspect to come on this decision, but today I can say that a bold decision brought a big change in my life with the right believe to take the risk and conviction of achieve greater then what I already was at the job place, this life may be full of challenges but it has far more discoveries hidden then my job place where opportunities were limited and growth was steep.

Refine to achieve

The world goes round in a circular motion
without any second thought
trusting the gravity
with utmost precision

Likewise, falling apart seems to be easy
but the thing that holds you back
is your destiny !

Destiny plays its part,
to make us understand what we have not achieved
making us refined in every stage
till we are refined to understand its meaning !

If there is a thought which needs refining
we listen our inner soul after consulting !
But when that refined thought needs consulting
that is what i call creating !!

The journey to create something new never ends
it starts when refinements are precised redesigned
to overcome all aspects of doubts
and have a functional excellence like no else !

Business Mantra – No Bargain

I was at a bakery shop, went there to purchase a cake for my friend’s Birthday, there were some yummy cakes in the offering with wide variety up for display to choose from, however the prices were not as pretty so i gave a bargain price to the Shop owner, after which he showed me a board … let’s have a look:

Customer Sign Board

Reliance Digital Experience .. A Paradise

What:  Reliance Digital Experience  – Experiencing a pinnacle in consumer products retail chain !

Where: Reliance Digital, FF-52, R City Mall, Phase 2, LBS Marg, Ghatkopar West, Mumbai 

When: 9th June 2013 – Sunday

Brief About Reliance Digital:

Reliance Digital logo Red

Reliance Digital is the consumer durable and information technology concept from Reliance Retail. 

Reliance Digital seeks to fulfill the dream of every Indian, be it through its nationwide network of conveniently located stores or through its presence on the web, by providing a delightful shopping experience of products & solutions and helping them bring home the latest & best in technology from the widest selection at the lowest assured price with complete peace of mind through lifelong support.

My Experience:

Located in Ghatkopar it was a perfect location for me to visit the Reliance digital Experience store, I am a techno freak and love to check out what’s new and worth the buy, being a consumer I always consider after sales services, quality, price, brand  of the product before I purchase anything.

As I went to the Reliance digital experience, the branch manager Mr. Arul greeted me and gave me a brief on all the segment and told me to discover the segment one by one, as he was busy with other executive and clients, he couldn’tcome along with me throughout the review, but ensured that if I had any queries I could contact him!!  


The Review Phase:

The Four Pillars – Experience Zone:

  • Camera Section: Quite conveniently arranged were cameras and Dslr according to the megapixels and price range, all were operative and an executive was present to guide me accordingly to highlight the features.. Even so there were knowhow’s about the camera and dslr .. What to buy and how to buy guide .. Which was just so helpful from a consumer’s perspective ..Graphic3
  • Game Zone: Play Stations with LCD were installed for gamer to test the games and the console before they buy, mainly 2 brands console were on display and an executive was there to help out … I found it quite interesting and tried my hands on the game .. It was fun ..


  • Mobile Connect: A complete section dedicated to mobile phone and accessories, many brands and a wide variety of phones were on display, most of them were functional which helps consumers find the features and understand the product through their perspective, a know how guide on which phone to buy according to the features and which OS to choose from … a guide about it was present for consumers to understand before they purchase a mobile .. I liked the way they had put in the information .. It was worth it ..


  • Laptop Section: Here again a dedicated section for Laptops and accessories were on display … From sizes of the operating systems to processors … each detail were mentioned and a large variety of brands on offer !! A tempting deal when you have so much of variety under stipulated price range according to your budget .. Here also some knowhow mentioned such as which laptop to choose according to the requirement of the consumer.. From working professional  to students and home users …


  • Home Appliances:
  • Television – LCD’s, LED’s, Home Theatre – A huge range of products on display, I was captivated to see so much variety under one roof, well planned and put in .. From sizes and brands.. It’s just paradise for consumers..


  • Washing Machines, Microwave, Air Conditioners, Refrigerators – A good range of products and a knowhow guide for consumers to better understand on how to buy products accordingly …
  • Music Systems: MP3 players, headphones, earphones of international and national brands were on display .. with live access to the MP3s and headphones, it gives consumers that extra edge before purchasing  …
  • Home Theatre Room:  A dedicated home theatre room for consumer to  experience the 3D TV and decide before purchasing !20130609_174411

Reliance ResQ:

With a focus to provide end to end solutions related to all technology products, Reliance Digital introduced ‘Reliance ResQ’ – an exclusive Service Center that provides service and extended warranty covering most of the leading brands. This service is available on all 365 days of the year making the customer care free about the repairs or maintenance for their valued electronics or appliances.

Some  highlights of Reliance Digital

  • Nice layout of products for convenient selection
  • Consumer awareness by showcasing how to on productsGraphic1
  • Hands on live products review experience
  • Good Customer support staff
  • Easy Finance Schemes not only on credit cards but from private finance too
  • Easy EMI schemes on non consumer products like laptops, mobiles, camera & Dslr
  • “We recommend from Reliance” a Section in every Segment.20130609_174645

5 Ways to Make Your Website a Lead Generation Machine!

Like just about everyone else who’s forked over a fair sized chunk of their year’s marketing budget to achieve a killer online presence, you’re looking forward to a rush of new sales, right?

Bad news: it isn’t going to happen. And that doesn’t mean your website isn’t good – it’s more likely because your website’s been left to go it alone.

The simple truth is that in the majority of cases websites for businesses is a sales tool, not a sales vehicle. So if you want to dramatically boost sales and see your website as an ideal place to find new prospects, you need to incorporate the same techniques used in face-to-face selling to make them convert. That, of course, begins with prospect follow up.

About 80% of the sales initiated through website contact are made after several contacts have been made. Why? Because people rarely visit a website and immediately buy (unless it’s an e-commerce site), so if you don’t maintain ongoing contact you’ll miss out on a significant amount of potential new business. Don’t let that happen – make the most of every selling opportunity by offering your site visitors information of value so they will tell you who they are in order to get it. Case studies, white papers, check lists, guides and e-publications encourage visitors to come back regularly looking for fresh content – ask them to identify themselves and you can actually notify them when that new content becomes available, along with whatever else you’d care to promote. Once you’ve established the contact, follow up with more of the information they’re looking for and your chances of getting them to buy will be far greater. Here’s how to begin:


Credibility = Trust
The more useful and relevant information you provide to prospects, the more belief they will have that your business can be trusted. By offering credible information that delivers value, you demonstrate that you know what you’re talking about. As a result, site visitors will be willing to provide you with their email addresses so you can give them even more – they may even fill out short surveys to tell you what they really want. Before you know it, Presto! A brand new prospect list is born.

Playing With Emotions
With every message you send to your new list, you should emphasize the “want” your product will satisfy. Saving money? Saving Time? Adding convenience? Remember that people buy first because they want and second because they need, so your messages need to address both the emotional and the tangible.

Building Copyright Value

Building Value
Each time you contact your prospect the value of your “offer” should grow. It might be a limited time bonus, special discount or something else you know your prospect will appreciate. By limiting the time available to act, you work to push your prospect toward making a buying decision.

Making it Real
Once you’ve hit the emotional element of decision-making, be sure to focus just as pointedly on the practical. Give prospects sound, logical reasons to buy, based on facts. Pinpoint the results they will see, the savings they will realize or the efficiencies they’ll gain. Be specific and use examples – pie in the sky just isn’t credible.

Positive Reinforcement
Testimonials in the form of case studies work well to attract prospects with similar “pain” to your customers. Because, if you can eliminate your customers’ pain, it stands to reason you can do wonders for your prospects’, too.

Now – take a good hard look at your website. Does it offer value? Does it give prospects an opportunity to ask you for more? Does it give you an opportunity to learn about them? If it doesn’t, shouldn’t you be doing something about it?
Knowledge is power. Make it work for your business.