Indian Digital Media Awards 2016


87“An Award is a milestone of excellence, to celebrate the achievement and create a benchmark for innovation and competition, to refine and create a platform for better tomorrow in a specific genre or field of expertise”.

Digital Media has taken a sharp upward curve in terms of using it as a tool to market products and services, talking about marketing your brand in Digital space, Digital Media play a significant role in shaping a brand’s identity online, apart from being the bridge to connect the brand to the targeted audience.

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Considering the immense talent these Digital Media group have, Digital Media Awards was born and to commence  these award an initiative was taken by E4M (Exchange for Media) in 2011 and since they have continued the process of short listing best of the best for the last 6 years with entries increasing year after year.

E4M (Exchange for Media) – Indian digital Media Awards – 2016 was presented by Jagran.com and powered by manoramaonline and ABP LIVE – abplive.in along with blogging partner blogmint.com, facilitating the digital Media agency for their excellence in spearheading the Online Media Campaigns and for brands to reach their target audience and be on the pinnacle of digital media ocean along with their competition.

It was a pleasant night at St Regis Hotel, Mumbai, where the Award Night was held on 17th June 2016, this was the seventh Edition of the IDM (Indian Digital Marketers) Awards 2016.

The night started off with a Welcome speech by Editor in Chief and Chairman of Exchange4Media Group and also of BusinessWorld Group Mr. Anurag Batra. In the welcome speech Mr. Anurag mentioned about the inception of the IDMA awards back in 2011 and how the entries increased from 200 in 2011 to 900 in 2016.

Welcome Speech 97

Mr Anurag thanked the JURY MEMBERS which included 12 screening jury members and 12 jury members in the jury chair. Mr Anurag said that the shortlisted agencies are the ones who are effective suppliers of quality content rather than just providers of services or marketing tool. Mr Anurag also shared his views on the recent reports by Columbus Ohio SEO experts and of Mary Meeker, an American venture capitalist, stating from her report that 2 things got the attention, 1) On her opening slide she shares how India is the second largest Digital Market USER  replacing the US and just behind  China and 2) Thou spends on Digital Market in India is roughly about 5 to 10% in the report but these figures are going to change and will increase to 20% in the coming few years and playing a significant part he added will be people in this room, the agencies and Entrepreneur, continuing the talk he mentioned how digital media is becoming the number one choice for brand marketers not only with small but with big budgets also.

Concluding the speech Mr Anurag again thanked the Jury for giving their valuable inputs and short listing the winners, team Exchange4Media lead by Ms. Suparnaa Chadda and all the sponsors for showing their support.

Panel discussion:

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Key discussion points:

Topic: How is Digital Marketing Shaping Business Outcome?

* Can digital media become the only source of marketing in future?

* How a marketer currently considers the budget share for digital

* Data measurement & business outcome i.e. how to move the needle from awareness to consideration to purchase

The Panel discussion was moderated by Mr. Ranjoy Dey – Head of Digital, Havas Media, along with other elite speakers:

Mr. Amitabh Tapadad – Brand Head at Bajaj Electricals

Mrs. Anuradha Agarwal – Chief Marketing Officer at Marico

Mr. Siddharth Banerjee – Sr. Vice President Marketing – Vodafone

Mr.Somnath Kedia – Business head IFB Industries

Representation from Flipkart Ads as well

Presnetation by WittyFeed

Mr. Vinay Singhal Co-founder and COO of WittyFeed spoke aobut decoding Viral Content.

Some of the key points discussed were:

  • Thumbnail and title of any story or article is very crucial, it has to be catchy and should be appealing for catching the audience attention.
  • Generating Curiosity and make it clickable.
  • Emotions make the content shareable.
  • The cycle of Virality
  • Getting content viral is not by chance, it is pure art. It can be controlled and one can always pursue for perfection.
  • The secret sauce is SEEDING, discover of the content – reaching out to the user where they are.

Finally the Awards trumpet

Sharing the list of Winners of the Digital Media Awards 2016
  Entry Name Entrant Name
A. WEB
A.1 Best Banners – Single / Campaign
1 Parachute Advansed Aromatherapy Oil – Slowdown Zindagi Madison Media
A.2 Best Banners – Rich Media with or without video
1 Airtel India – World’s Largest Single Day Sampling Exercise ibs
2 Microsoft Lumia – Lumia 950, 950XL Isobar DAN Empower
3 Cadbury Choclairs – Say AAA Madison Media
A.3 Best Benchmark Content / Branded Content
1 Nicotex – The ‘Quit Smoking’ partner for ISL MSix
2 Kellogg’s – Mission Interception : Kellogg’s Wale Guptaji ki Family Mindshare India
3 AXN India – The Longest UGC Driven Fan made video Tonic Media Digital Pvt Ltd
4 Nivea Men Body Deodorizer – #BanBodyOdour DigitasLBi India
A.4 Best Website / Microsite
1 BankBazaar.com BankBazaar.com
2 Mahindra: Thar Website Interactive Avenues Pvt Ltd
A.5 Best Use of Web Based Games
1 Cadbury Choclairs – Say AAA Madison Media
A.6 Best Campaign – Online Advertising
1 McDonald’s India – Battle of Spicy Tonic Media Digital Pvt Ltd
2 Kurkure – Mission Interception – Avenging the extra sweet people this festive season Mindshare India
3 Pernod Ricard India – We didn’t launch our product to the people, we got people to launch our product! Maxus India
A.7 Best Digital Direct Response Campaign
1 Colors – Bigg Boss Double Trouble Viacom 18 Media Pvt Ltd
2 Coca Cola India – Coke Wishes Interactive Avenues Pvt Ltd
3 Grant’s Whisky – The Awesome Job You Can’t Apply For SapientNitro
B. MOBILE and TABLETS
B.2 Best App Developed – Products / Services / Corporate
1 Lakme Makeup Pro App The Glitch
2 Trails of India Pulp Strategy Communications Pvt Ltd
B.5 Strongest Community Engagement
1 Coca Cola India – Coke Wishes Interactive Avenues Pvt Ltd
2 Kinderjoy Story Station OMD India
3 AXN India – The Longest UGC Driven Fan made video Tonic Media Digital Pvt Ltd
B.6 Best Innovation in Mobile Marketing
1 Kinderjoy Story Station OMD India
2 Lakme Makeup Pro PHD
3 Active Wheel – Lo Kar Lo Baat PHD
B.7 Best Campaign- Use of Mobile
1 Stayfree Stay Ahead Helpline OMD India
2 Rin Career Ready Academy PHD
C. SOCIAL MEDIA
C.1 Best Use of Social Networks
1 Coca Cola India – Coke Wishes Interactive Avenues Pvt Ltd
2 MTV India – One Plus MTV Insider Viacom 18 Media Pvt Ltd
3 Protinex Dubsmash Challenge Gozoop Online Pvt Ltd
C.2 Best use of Blogs
1 Aditya Birla Group: Liva Fluid Fashion – #UnboxWithLiva Tonic Media Digital Pvt Ltd
C.3 Best use of Videos
1 Star Sports – Mauka Mauka Star India Pvt Ltd
2 Anouk – Bold is Beautiful Video Campaign Isobar India
3 Dance + YouTube 360 Degree Video STAR Plus
4 Maggi – #WeMissYouToo Performics
C.4 Most Effective Social Listening
1 Colors – Bigg Boss Double Trouble Viacom 18 Media Pvt Ltd
2 Kurkure – Mission Interception – Avenging the extra sweet people this festive season Mindshare India
C.5 Most Effective Use of Digital Analytics
1 IBM India – Score with data Mindshare India
2 Airtel Money – Break the Clutter Performics
D. SEARCH and PPC CAMPAIGNS
D.1 Best SEO for website / universal search ranking
1 4x Growth In Unique Visitors Through SEO Optimization BankBazaar.com
2 Maggi Noodles – Reclaiming Maggi’s Reputation with a far-reaching content strategy Maxus India
3 Apollo – eDoc iProspect
D.2 Best PPC
1 Franklin Templeton – iSync iProspect
2 Tata Housing – India’s First Social Sell Through Facebook FCB Ulka Digital
D.3 Best SEM Strategy
1 USL Diageo – How a spirits brand got high on search Mindshare India
2 The Economist Interactive Avenues Pvt Ltd
E. SPECIAL AWARDS
E.1 Best Integrated Media Campaign – Product/ Services
1 Pepsi – When Consumers became Co-marketers (How the Pepsi roar scorched the Indian summer) Mindshare India
E.2 Best Integrated Media Campaign – Corporate
1 Standard Chartered Bank – The world’s first marathon that was run physically, virtually and socially ibs
2 MRF Tyres – MRF Rain Day Experience Commerce
E.3 Best Integrated Media Campaign – Social Cause
1 Dettol Banega Swachh India NDTV Limited
2 Pradhan Mantri Kaushal Vikas Yojana (PMKVY)- A Call for Skill Development netCORE Solutions Pvt Ltd
E.4 Best Integrated Media Campaign – Films / TV Shows / News Shows / Events
1 MTV India – Ceat MTV Chase The Monsoon 3 Viacom 18 Media Pvt Ltd
2 Kinderjoy Story Station OMD India
3 Standard Chartered Bank – The world’s first marathon that was run physically, virtually and socially ibs
E.5 Best Video Advertising – Content
1 Tetley Green Tea – The Transformation Series Maxus India
2 Kotak Securities – Agar Magar Ke Aage Profit Hai SMG Convonix
E.6 Best use of Native Advertising
1 Hero MotoCorp – Terribly Tiny Tales bring out the stories of a girl child. Maxus India
2 Nicotex – #UQuitIQuit – Making Quitting Social MSix
E.7 Campaign with the Best ROI
1 McDonald’s India – Battle of Spicy Tonic Media Digital Pvt Ltd
2 Airtel India – How airtel used digital to launch 4G in India ibs
3 The Economist Interactive Avenues Pvt Ltd
E.8 Best Digital Innovation
1 Dance + YouTube 360 Degree Video STAR Plus
2 Airtel Jaipur Literature Festival – World’s first teleportation at an event ibs
3 Trails of India Pulp Strategy Communications Pvt Ltd
E.9 Best Use of Technology
1 Lakme Makeup Pro PHD
2 Kotak Mahindra Bank – How hashtag banking made kotak the face of digital banking in india ibs
3 Kinderjoy Story Station OMD India
E.10 IDMA 2016 Person of the Year
Vijay Shekhar Sharma, One97 Communications and Paytm
F.1 Best Digital and Social Media Advertiser
Viacom 18 Media Pvt Ltd
F.2 Best Advertiser on Mobile
Hindustan Unilever Ltd
F.3 Best Digital and Social Media Agency of the Year
Mindshare India
F.4 Best Mobile Media Agency of the year
OMD India

 

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Digital Marketers Award – India by IAMAI and moneycontrol.com


It was a special occasion and why not, the Marketing head of brands were being recognized for their vision and excellence in creating successful campaigns and spearheading the sales of the brand with innovative ideas that truly change market trends and creates a standard for others to reach.

It’s rare that brand marketers are recognized at such a big scale and it was made possible by IAMAI (Internet and Mobile Association of India) in association with moneycontrol.com and IMRB and supported by BLOGMINT.COM (blogging partner) and 24 Frames Digital.

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Ashish Bhasin, chairman and CEO South Asia, Dentsu Aegis Network-One of the the Jury started the Awards night with a recall stating “It was time that digital got a bit confident about itself (during a brief discussion with Mr. Sundar Pachia CEO, Google)”

We as digital marketers’ still have to convince ourselves and others that Digital marketing does work which is a little frustrating at times. We have to build confidence in ourselves and leave out those who still don’t agree that digital works.

Talking about the growth rates in these 3 years for digital marketing considering the data from (CAGR reports) it has taken an upward turn of 35%. A projection that everything will be digital come 2020 and companies (in India) are adapting to this culture that will ensures more efficiency and a better growth opportunity. Taking the speech forward Mr. Asish highlighted the importance of MOBILE marketing which is the next step forward and is yet to be penetrated, agencies and marketers’ are still on the learning curve in this aspect.

Considering all the parameters the JURY had a tough time choosing from the nominees in different categories.

A quite significant point mentioned being in Digital space by Mr. Asish was that we Indian specially do much better work at the backend but are not able package our work well enough, the presentation lacks thou overall it was a great experience judging and knowing the potential of growth seeing their work and entries.

Next on stage was with a brief speech was Mr. Rohit Bansal, Group Head Communication at Network 18, he shared his views on Relience Gio (4g Network) launch and how Reliance Network is offering the value of 4G to the customers by the launch of its new Service which is lined up soon.

This was followed by an amazing stand up gig by Angad Singh Ranya, great sense of humour and timing made things lighten up and the stage was all set to host its 1st Digital Marketers Award by IAMAI.

After the stand up gig, Rubeina Singh, COO at moneycontrol.com gave a brief welcome speech and shared moneycontrol.com association with IAMAI for digital marketing discussions and a recent music ad campaign of moneycontrol.com app, which as mentioned by her was a offbeat route to showcase it to the digital youth.

Jury Members were facilitated by Ms. Rubeina Singh starting from Mr. Asish Basin -chairman and CEO South Asia, Dentsu Aegis Network, Tushar Vyas – Chief Stretegic officer Group M, Mr. Hitesh Oberoi – MD & CEO InfoEdge, Ms. Deepali Naair, Mr. Amardeep Singh– Co-founder and CEO of Interactive Avenues, Mr. Rahul Bhagat -Adviser,Vodafone India, Mr. Aditya Rath – Partner KPMG, Ms. Alpana Parida– President Dyworks, Mr. Santosh Desai – MD & CEO of Futurebrands India Ltd, Mr. Samir Bangara – Co-Founder & Managing Director, Qyuki Digital Media.

The Jury members one by one shared the names of the winners and congratulated the winners for their efforts, sharing the list of winners which are as follows:

Automobile
VIRAT KHULLAR
Renault

Bank / Insurance
KARTHI MARSHAN
Kotak

eCommerce / Online Classified
NAVEEN KUKREJA
PolicyBazaar

FMCG / Consumer Durable
BEDRAJ TRIPATHY
Godrej Interio

Healthcare
AMIT TIWARI
Philips

IT / ITES
APARNA LAL
Microsoft

Mobile Network / Hardware
KARAN SARIN
One Plus

Mutual Fund / Broking
GAURAV SURI
UTI Mutual Fund

Real Estate
REEMA KUNDNANI
Oberoi Realty

Travel / Hospitality
MANMEET VOHRA
Starbucks