Digital Marketers Award – India by IAMAI and moneycontrol.com


It was a special occasion and why not, the Marketing head of brands were being recognized for their vision and excellence in creating successful campaigns and spearheading the sales of the brand with innovative ideas that truly change market trends and creates a standard for others to reach.

It’s rare that brand marketers are recognized at such a big scale and it was made possible by IAMAI (Internet and Mobile Association of India) in association with moneycontrol.com and IMRB and supported by BLOGMINT.COM (blogging partner) and 24 Frames Digital.

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Ashish Bhasin, chairman and CEO South Asia, Dentsu Aegis Network-One of the the Jury started the Awards night with a recall stating “It was time that digital got a bit confident about itself (during a brief discussion with Mr. Sundar Pachia CEO, Google)”

We as digital marketers’ still have to convince ourselves and others that Digital marketing does work which is a little frustrating at times. We have to build confidence in ourselves and leave out those who still don’t agree that digital works.

Talking about the growth rates in these 3 years for digital marketing considering the data from (CAGR reports) it has taken an upward turn of 35%. A projection that everything will be digital come 2020 and companies (in India) are adapting to this culture that will ensures more efficiency and a better growth opportunity. Taking the speech forward Mr. Asish highlighted the importance of MOBILE marketing which is the next step forward and is yet to be penetrated, agencies and marketers’ are still on the learning curve in this aspect.

Considering all the parameters the JURY had a tough time choosing from the nominees in different categories.

A quite significant point mentioned being in Digital space by Mr. Asish was that we Indian specially do much better work at the backend but are not able package our work well enough, the presentation lacks thou overall it was a great experience judging and knowing the potential of growth seeing their work and entries.

Next on stage was with a brief speech was Mr. Rohit Bansal, Group Head Communication at Network 18, he shared his views on Relience Gio (4g Network) launch and how Reliance Network is offering the value of 4G to the customers by the launch of its new Service which is lined up soon.

This was followed by an amazing stand up gig by Angad Singh Ranya, great sense of humour and timing made things lighten up and the stage was all set to host its 1st Digital Marketers Award by IAMAI.

After the stand up gig, Rubeina Singh, COO at moneycontrol.com gave a brief welcome speech and shared moneycontrol.com association with IAMAI for digital marketing discussions and a recent music ad campaign of moneycontrol.com app, which as mentioned by her was a offbeat route to showcase it to the digital youth.

Jury Members were facilitated by Ms. Rubeina Singh starting from Mr. Asish Basin -chairman and CEO South Asia, Dentsu Aegis Network, Tushar Vyas – Chief Stretegic officer Group M, Mr. Hitesh Oberoi – MD & CEO InfoEdge, Ms. Deepali Naair, Mr. Amardeep Singh– Co-founder and CEO of Interactive Avenues, Mr. Rahul Bhagat -Adviser,Vodafone India, Mr. Aditya Rath – Partner KPMG, Ms. Alpana Parida– President Dyworks, Mr. Santosh Desai – MD & CEO of Futurebrands India Ltd, Mr. Samir Bangara – Co-Founder & Managing Director, Qyuki Digital Media.

The Jury members one by one shared the names of the winners and congratulated the winners for their efforts, sharing the list of winners which are as follows:

Automobile
VIRAT KHULLAR
Renault

Bank / Insurance
KARTHI MARSHAN
Kotak

eCommerce / Online Classified
NAVEEN KUKREJA
PolicyBazaar

FMCG / Consumer Durable
BEDRAJ TRIPATHY
Godrej Interio

Healthcare
AMIT TIWARI
Philips

IT / ITES
APARNA LAL
Microsoft

Mobile Network / Hardware
KARAN SARIN
One Plus

Mutual Fund / Broking
GAURAV SURI
UTI Mutual Fund

Real Estate
REEMA KUNDNANI
Oberoi Realty

Travel / Hospitality
MANMEET VOHRA
Starbucks

My New Companion – ASUS ZENPAD 7.0 Z370CG


You don’t experience excellence in everything ~ Aziz.Ampanwala

For me solace while writing article is : good sitting arrangement, cup of tea/coffee and laptop/desktop at night, however all the leisure are not always available and sometimes you have to find healthy alternative while you are on the go or maybe not close to all your coziness.

It was a hard time  thinking of any alternative, like, can anything replace a laptop with all the power and screen size it has, I am talking about 15.6 inch here, however somehow I managed to convince myself. I was in search of something which could just fit right on budget and had similar capabilities to a laptop however I wanted something more portable  with data connectivity both WIFI and 3G, now you would think that’s not a laptop feature right, yes, I wanted a tablet ! OK, so now I am also considering getting rid of keyboard, well YES if it’s ultra portable and on-the-move I had to shred that off too.

Before I jump right away and reveal which TAB I purchased, let me just quickly tell you that I was always a desktop/laptop person, and till the day I purchased the TAB, I had not use it before, yes I am serious.

Ok, so I did some rough research before buying the TAB, my parameters were on the basis of:

  • Processor
  • Resolution
  • RAM
  • Storage
  • WIFI and 3G
  • Look and Feel
  • Battery Life
  • Weight
  • Screen Size (Portable)
  • Reasonable Price

So, after busting out quality time (burning the midnight oil) on research for decent TAB, I narrowed down to 3 contenders and out of those 3 the victorious one was ASUS ZENPAD 7.0 Z370CG, want to know why? I have it covered for you don’t worry.

Considering the list mentioned above as my parameters while searching the TAB, the ASUS ZENPAD 7.0 Z370CG was hands down the best in the parameters I wanted and at a reasonable cost too.IMG_20160107_135757.jpg

Let me share some of the unique features of ASUS ZENPAD 7.0 Z370CG – THE PERKS you don’t find in other TABs

Power and Memory: The ZenPad 7.0 (Z370CG) is a beast when we talk about power, with a quad core Intel Atom X3-C3230 system on a chip. Its clock speed is 1.3 GHz, with a quad core processor, this tablet sis more effective at multitasking compared to tablets with single core CPUs.

Lasting Battery: Unconventional as it may sound, the ASUS ZENPAD 7.0 Z370CG is the world’s first tablet to have interchangeable rear elements allowing you to add a longer lasting battery. So, if you opt for an add-on battery then you will get 14 hours battery life instead of 8 hours which is preinstalled with the device.

Crisp Sound Experience: Again a first in the segment, the rear elements back of the device allows user to connect with integrated speaker within a protective tablet cover, it’s a special Asus made cover and really packs a punch when it comes to music. It’s not just loud as it has balance and element of 5.1 surround capabilities, apart from that it features the world’s first integration of DTS-HD Premium Sound, so watching movies on the tab is like a mini theatre experience, I also liked the smooth transactions and details of low key frequencies.

Wide Screen: Yes, the ZENTAB has a 72% wide screen-to-body ratio that’s bigger than most of the TAB in the market, which means a much better viewing experience at up-to 178 degree viewing angle.

Display: Pixels matter, how? WXGA 1280×800 high definition IPS panel display with anti-fingerprint coating. Why should you bother knowing about it? Well, it means you get very fine and smooth picture quality especially when you watch movies and while zooming photos for detail 😉

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Back Panel: I am impressed by the back panel, I have a Leather Black finish and I like the texture and feel of the same, it gives a better grip as well and look classy.

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ASUS Audio Cover: It’s basically a sound bar attached to a cover, so you don’t need extra sound bar to carry, saves space and looks sleek, as it’s all in the cover, so it does a dual job, smart isn’t it ! Asus Soundbar Back Cover.jpg

COMING BACK TO OTHER SPECIFICATIONS:

OPERATION SYSTEM
Android™ 5.0 Lollipop

CPU
Intel® Atom™ x3-C3230 processor (Quad-Core, 64-bit),
support 3D graphics

MEMORY
32bit single Channel LPDDR3 / 1GB/2GB RAM

STORAGE
• 8GB/16GB
• 5GB of ASUS WebStorage space for life; with an additional 11GB for the 1st year
• 100GB Google Drive space for 2 years

CAMERA
• Front Camera: 2MP, Large Aperture f/2.0, with 140 degree Selfie Panorama
• Rear Camera: 8MP/5MP Auto-Focus, Large Aperture f/2.0
• PixelMaster for up to 400% brighter photos & videos with Low Light mode, zero shutter lag (rear), IR filter, beautification, panorama, HDR, ZSL

DIMENSION
189 x 110.9 x 8.7 mm (LxHWxH)

WEIGHT
272g

USER INTERFACE
ASUS ZenUI 2.0 with over 1000+ software enhancement (What’s Next, ZenLink, Kids mode, ASUS Splendid, etc)

VIDEO
Playback: 1080P@ 30fps
Format: MP4, M4V, 3GP, 3G2, AVI, MKV, WEBM

NETWORK STANDARD
• WCDMA HSPA+
• 3G: WCDMA: 900/2100/850/1900
• 2G: EDGE/GSM: 850/900/1800/1900

Asus ZENPAD 7.0 Z370CG Specification

Afterthought – Using it for a while:
I am quite happy and content with the performance of ASUS ZENPAD 7.0 Z370CG, finally I found an alternative power packed with features and has the capability of true multitask besides being a TAB. I also got a portable keyboard to go along with the TAB, so now I don’t have issues about typing long draft/post on screen. Yes, finally a portable companion while I am on the go.

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Get Set TV on the GO


The world knows that we Indian are TV fanatics.Saas Bahu serials or 24X7 news, so many other entertainment shows are running across the idiot box with over hundreds of channels to choose from.When does one get time to watch such interesting and amazing stuff?We can’t carry our TV sets everywhere, can we? So what is the solution?

Recently, it was surveyed that India is the second largest consumer of mobile internet in Asia with a whopping increase from 5,000,000 to 243,000,000 internet user in 15 odd years.The growth has been phenomenal, sounds interesting, doesn’t it?(stats:- Click Here ).

TV on the go is what we all aspire. Now it’s made possible by Digivive team with a revolutionary Live TV mobile app called nexGTV.The app has preloaded channel such as Sony LIV, Color HD, Sony MAX, AAJ TAK, Sony SAB to name a few, out of which many are free.On the other hand, many prime time shows are accessible at a monthly subscription plan and a la carte options. Other features in the app include on demand category for quick view of latest and trending videos on Internet and TV.Besides, there is a tab for setting up quick access to your favorite shows.Well categorization of Channels and conveniently placed option button makes for a nice user experience.

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nexGTV is available on android playstore and apple app Store among others and is compatible with all shape and size smart-phones, tablets and PCs.What’s more?It has loads of amazing features:

Here’s the list:

• Search for content by genre and language
• Recently Added Advanced Search functionality
• Integrated Electronic Program Guide (EPG) of one week for all channels
• Social connect by sharing via Facebook and Twitter
• Browse through channels, adjust volume, zoom out while streaming
• Picture-in-Picture mode for Quick-Switch between channels
• Adaptive bit rate streaming to auto adjust the video quality as per network bandwidth

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Not just restricted to online live TV app, Digivive also provides other services such as gaming portal with over 100 different varieties of games,and utility services for bill payments, movie tickets, flight information, and checking show timings.

Unleash The 4G with Airtel


We have seen days when we struggled to download even a 1 mb file, watch a 3 mbs video or listen to live streaming music in one go, however time changed and we had our hands on with 2G and 3G network connectivity which somehow  provided us with speeds that manages to feed our hunger for faster and seamless internet speed on the go.

There were many speculations that 4G network was about to roll in India and everyone was anticipating for the launch of the 4G connectivity, however few days ago I got a hands on experience to unleash the 4G internet on the Airtel Network, it was demo session and I got to use it for a good hour or so, sharing my experience on how the 4G network on Airtel is seamless and committed to provide and  satisfy any level of speed thirst.

1) I have a decent smart phone with 2 GB RAM and good processor, however with the new 4G 128 KB sim, the performance is better for 4G connectivity and sim storage.

2) I browsed through heavy coded web pages like Facebook, news portals, shopping websites, train and bus booking websites, and the results were seamless browsing experience with Airtel 4G.

3) Now to up the ante, I streamed online video on YouTube at 720 dpi and even 1080 dpi to check the video streaming speed and it didn’t disappoint me there also, not a single lag and the performance of Airtel 4G was  impressive.

4) Now, you would say that even 3G speed is capable of playing 720 and 1080 dpi videos, so to take it one step beyond i downloaded a 700 mbs (megabyte) movie to check the download speed and guess what the movie got downloaded in just 15 mins approx, it was just like dream come true for a movie buff like me! Think what will happen if you  download music files, images and office documents, that will be downloaded in just seconds now with the revolutionary Airtel 4G networks.

5) For a final satisfaction I checked the speed of Airtel 4G on the web and it gave a impressive reading of 19 to 20 Mbps, just what was expected, the Airtel 4G network is seamlessly powerful and provides accurate 4G connectivity and supports a handsome download speed rate.

Airtel 4G Update from 3G

Do check out the Airtel 4G  networks plans and offers, as what they are offering for 4G is a not short then a stealer, provides 4G plans at 3G rates.

Dont just Pay – PING PAY – Go Social By Axis Bank


What is the first thing that comes to your mind when you think of transferring some funds to your family, relatives, friends or office colleagues?

1) Go to bank and deposit cash/cheque transfer

2) Use Net banking, add beneficiary wait for a day for approval, and then transfer through NEFT

Anyways the above options works but not that effective when it comes to instant transfer, so to make things and life more simpler and fun Axis bank recently came up with a unique app named PING PAY, which is very social in nature and functionality, it gets connected with all your social accounts such as Facebook, whatsapp, twitter, google+ and many more and have them in your app list. Now you would ask yourself how it functions. How can i transfer or receive funds? SO on and forth, let me just share you some of the highlights of the app and how it does function:

 Before I start and explain you about the app, let me just tell you that this app “PING PAY” can be downloaded by anyone may it be Axis Bank Customers or non Axis Bank Customers, you will find out how it works in my briefs, to send and receive money, recharge both need to have the app on their respective devices to complete the process, mutual understanding I say :), though you shall require a Axis Bank account to send money and recharge or check your account balance. To receive funds you shall require linking your account with PING PAY app which is a simple process of providing your banks details, you can always add multiple accounts to it of different banks, so much for the versatile options in PING PAY.

 Let’s start off with registration process, it’s a simple 2 stage process in which:

1) You have to enter your mobile no. and accordingly you shall receive a confirmation code

2) Enter the confirmation code which you have received through SMS/Call and bingo you are good to start.

 After you are registration is done, the app will prompt to select social connects you want to activate and add in your list, some options of social connects will include: Whatsapp facebook, Twitter, email, SMS. Once you have activated the desired accounts a screen comes up prompting “Money”.

 So, what next? After the registration is done you can send money, receive money, send and receive recharges or simply know your Axis account details.

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A quick guide on how to send money through the Ping Pay interface,so once the registration is done you will get a while screen with a vivid pink button saying “Money”

1) All you have to do is press hold the button and drag it upwards towards the screen and you will see options popping up asking add friend and showing your recently sent connect details.

2) You can choose either of the options, if you select the add friend option, a side bar slides and show from which social account  you want to  choose the receiver of amount,

3) Once that is done you will see a screen that asks you to fill in the amount and confirms to whom you are sending the amount, to give it a social and fun twist you can add in dialogs pre feeded or type in with photos and voice record options as well,

4) Once all that jazz is done now the critical part, you have to set a PIN so that its secure and once you set the PIN you can either SMS or call the person and share that PIN, so that he can successfully do the transaction once he receives your LINK through PING PAY app, Ola money has been sent to the concern person, isn’t it simple!!

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 How to link your Axis Bank account with PING PAY app?

 Provide Internet Banking or Debt card details and you are ready to go, do those transactions!

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 How Receive Money through PING PAY:

1) As mentioned above the sender shall send you a link of the transaction and PIN code.

2) Once you open the link, you will be redirected to the app, if you have not downloaded the app it will prompt you to download it.

3) Then, once the app is open, in the notification panel you will have the feed of amount received and pending for approval (you must be thinking who will not accept money coming in right? But what if the amount is not satisfactory or over satisfactory, then you can proudly reject it).

4) Once you open the message, details of the transaction will be shown, after you approve the transaction, the app prompts you to select in which account you want the transfer to be deposited, isn’t that so convenient, I bet it is for me.

5) After you select the account, you have to enter the PIN (remember when the sender was completing his transaction he had to encrypt a secure PIN) and transaction completed.

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How to Ask Money through PING PAY, sounds interesting already!

1) All you have to do is press hold the button and drag it downwards towards the screen and you will see options popping up asking add friend and showing you’re recently sent connect details.

Note**: All the other options after point no.1 one is to be followed as per sending money details which is mention above, there won’t be any secure PIN option as no transaction is made and it is just a request.

Now if you are a NON Axis Bank customer using the app and you want to contact Axis Bank to open a account, then you can avail the option of sending a request for the same, just press hold the pink Money button and drag it upwards, a message will pop up saying you need to have a Axis Bank account to avail the services, and to open a account you have to press OK, a form comes up with basic details requires and they shall contact you with more details about the Bank.

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This post is about Digital Axis meet conducted by Axis Bank in association with BlogAdda.com