“An Award is a milestone of excellence, to celebrate the achievement and create a benchmark for innovation and competition, to refine and create a platform for better tomorrow in a specific genre or field of expertise”.

Digital Media has taken a sharp upward curve in terms of using it as a tool to market products and services, talking about marketing your brand in Digital space, Digital Media play a significant role in shaping a brand’s identity online, apart from being the bridge to connect the brand to the targeted audience.

Considering the immense talent these Digital Media group have, Digital Media Awards was born and to commence  these award an initiative was taken by E4M (Exchange for Media) in 2011 and since they have continued the process of short listing best of the best for the last 6 years with entries increasing year after year.

E4M (Exchange for Media) – Indian digital Media Awards – 2016 was presented by Jagran.com and powered by manoramaonline and ABP LIVE – abplive.in along with blogging partner blogmint.com, facilitating the digital Media agency for their excellence in spearheading the Online Media Campaigns and for brands to reach their target audience and be on the pinnacle of digital media ocean along with their competition.

It was a pleasant night at St Regis Hotel, Mumbai, where the Award Night was held on 17^th June 2016, this was the seventh Edition of the IDM (Indian Digital Marketers) Awards 2016.

The night started off with a Welcome speech by Editor in Chief and Chairman of Exchange4Media Group and also of BusinessWorld Group Mr. Anurag Batra. In the welcome speech Mr. Anurag mentioned about the inception of the IDMA awards back in 2011 and how the entries increased from 200 in 2011 to 900 in 2016.

Welcome Speech

Mr Anurag thanked the JURY MEMBERS which included 12 screening jury members and 12 jury members in the jury chair. Mr Anurag said that the shortlisted agencies are the ones who are effective suppliers of quality content rather than just providers of services or marketing tool. Mr Anurag also shared his views on the recent reports by Columbus Ohio SEO experts and of Mary Meeker, an American venture capitalist, stating from her report that 2 things got the attention, 1) On her opening slide she shares how India is the second largest Digital Market USER  replacing the US and just behind  China and 2) Thou spends on Digital Market in India is roughly about 5 to 10% in the report but these figures are going to change and will increase to 20% in the coming few years and playing a significant part he added will be people in this room, the agencies and Entrepreneur, continuing the talk he mentioned how digital media is becoming the number one choice for brand marketers not only with small but with big budgets also.

Concluding the speech Mr Anurag again thanked the Jury for giving their valuable inputs and short listing the winners, team Exchange4Media lead by Ms. Suparnaa Chadda and all the sponsors for showing their support.

Panel discussion:

Key discussion points:

Topic: How is Digital Marketing Shaping Business Outcome?

* Can digital media become the only source of marketing in future?

* How a marketer currently considers the budget share for digital

* Data measurement & business outcome i.e. how to move the needle from awareness to consideration to purchase

The Panel discussion was moderated by Mr. Ranjoy Dey – Head of Digital, Havas Media, along with other elite speakers:

Mr. Amitabh Tapadad – Brand Head at Bajaj Electricals

Mrs. Anuradha Agarwal – Chief Marketing Officer at Marico

Mr. Siddharth Banerjee – Sr. Vice President Marketing – Vodafone

Mr.Somnath Kedia – Business head IFB Industries

Representation from Flipkart Ads as well

Presnetation by WittyFeed

Mr. Vinay Singhal Co-founder and COO of WittyFeed spoke aobut decoding Viral Content.

Some of the key points discussed were:

• Thumbnail and title of any story or article is very crucial, it has to be catchy and should be appealing for catching the audience attention.
• Generating Curiosity and make it clickable.
• Emotions make the content shareable.
• The cycle of Virality
• Getting content viral is not by chance, it is pure art. It can be controlled and one can always pursue for perfection.
• The secret sauce is SEEDING, discover of the content – reaching out to the user where they are.

Finally the Awards trumpet

Sharing the list of Winners of the Digital Media Awards 2016

	Entry Name	Entrant Name
A. WEB
A.1 Best Banners – Single / Campaign
1	Parachute Advansed Aromatherapy Oil – Slowdown Zindagi	Madison Media
A.2 Best Banners – Rich Media with or without video
1	Airtel India – World’s Largest Single Day Sampling Exercise	ibs
2	Microsoft Lumia – Lumia 950, 950XL	Isobar DAN Empower
3	Cadbury Choclairs – Say AAA	Madison Media
A.3 Best Benchmark Content / Branded Content
1	Nicotex – The ‘Quit Smoking’ partner for ISL	MSix
2	Kellogg’s – Mission Interception : Kellogg’s Wale Guptaji ki Family	Mindshare India
3	AXN India – The Longest UGC Driven Fan made video	Tonic Media Digital Pvt Ltd
4	Nivea Men Body Deodorizer – #BanBodyOdour	DigitasLBi India
A.4 Best Website / Microsite
1	BankBazaar.com	BankBazaar.com
2	Mahindra: Thar Website	Interactive Avenues Pvt Ltd
A.5 Best Use of Web Based Games
1	Cadbury Choclairs – Say AAA	Madison Media
A.6 Best Campaign – Online Advertising
1	McDonald’s India – Battle of Spicy	Tonic Media Digital Pvt Ltd
2	Kurkure – Mission Interception – Avenging the extra sweet people this festive season	Mindshare India
3	Pernod Ricard India – We didn’t launch our product to the people, we got people to launch our product!	Maxus India
A.7 Best Digital Direct Response Campaign
1	Colors – Bigg Boss Double Trouble	Viacom 18 Media Pvt Ltd
2	Coca Cola India – Coke Wishes	Interactive Avenues Pvt Ltd
3	Grant’s Whisky – The Awesome Job You Can’t Apply For	SapientNitro
B. MOBILE and TABLETS
B.2 Best App Developed – Products / Services / Corporate
1	Lakme Makeup Pro App	The Glitch
2	Trails of India	Pulp Strategy Communications Pvt Ltd
B.5 Strongest Community Engagement
1	Coca Cola India – Coke Wishes	Interactive Avenues Pvt Ltd
2	Kinderjoy Story Station	OMD India
3	AXN India – The Longest UGC Driven Fan made video	Tonic Media Digital Pvt Ltd
B.6 Best Innovation in Mobile Marketing
1	Kinderjoy Story Station	OMD India
2	Lakme Makeup Pro	PHD
3	Active Wheel – Lo Kar Lo Baat	PHD
B.7 Best Campaign- Use of Mobile
1	Stayfree Stay Ahead Helpline	OMD India
2	Rin Career Ready Academy	PHD
C. SOCIAL MEDIA
C.1 Best Use of Social Networks
1	Coca Cola India – Coke Wishes	Interactive Avenues Pvt Ltd
2	MTV India – One Plus MTV Insider	Viacom 18 Media Pvt Ltd
3	Protinex Dubsmash Challenge	Gozoop Online Pvt Ltd
C.2 Best use of Blogs
1	Aditya Birla Group: Liva Fluid Fashion – #UnboxWithLiva	Tonic Media Digital Pvt Ltd
C.3 Best use of Videos
1	Star Sports – Mauka Mauka	Star India Pvt Ltd
2	Anouk – Bold is Beautiful Video Campaign	Isobar India
3	Dance + YouTube 360 Degree Video	STAR Plus
4	Maggi – #WeMissYouToo	Performics
C.4 Most Effective Social Listening
1	Colors – Bigg Boss Double Trouble	Viacom 18 Media Pvt Ltd
2	Kurkure – Mission Interception – Avenging the extra sweet people this festive season	Mindshare India
C.5 Most Effective Use of Digital Analytics
1	IBM India – Score with data	Mindshare India
2	Airtel Money – Break the Clutter	Performics
D. SEARCH and PPC CAMPAIGNS
D.1 Best SEO for website / universal search ranking
1	4x Growth In Unique Visitors Through SEO Optimization	BankBazaar.com
2	Maggi Noodles – Reclaiming Maggi’s Reputation with a far-reaching content strategy	Maxus India
3	Apollo – eDoc	iProspect
D.2 Best PPC
1	Franklin Templeton – iSync	iProspect
2	Tata Housing – India’s First Social Sell Through Facebook	FCB Ulka Digital
D.3 Best SEM Strategy
1	USL Diageo – How a spirits brand got high on search	Mindshare India
2	The Economist	Interactive Avenues Pvt Ltd
E. SPECIAL AWARDS
E.1 Best Integrated Media Campaign – Product/ Services
1	Pepsi – When Consumers became Co-marketers (How the Pepsi roar scorched the Indian summer)	Mindshare India
E.2 Best Integrated Media Campaign – Corporate
1	Standard Chartered Bank – The world’s first marathon that was run physically, virtually and socially	ibs
2	MRF Tyres – MRF Rain Day	Experience Commerce
E.3 Best Integrated Media Campaign – Social Cause
1	Dettol Banega Swachh India	NDTV Limited
2	Pradhan Mantri Kaushal Vikas Yojana (PMKVY)- A Call for Skill Development	netCORE Solutions Pvt Ltd
E.4 Best Integrated Media Campaign – Films / TV Shows / News Shows / Events
1	MTV India – Ceat MTV Chase The Monsoon 3	Viacom 18 Media Pvt Ltd
2	Kinderjoy Story Station	OMD India
3	Standard Chartered Bank – The world’s first marathon that was run physically, virtually and socially	ibs
E.5 Best Video Advertising – Content
1	Tetley Green Tea – The Transformation Series	Maxus India
2	Kotak Securities – Agar Magar Ke Aage Profit Hai	SMG Convonix
E.6 Best use of Native Advertising
1	Hero MotoCorp – Terribly Tiny Tales bring out the stories of a girl child.	Maxus India
2	Nicotex – #UQuitIQuit – Making Quitting Social	MSix
E.7 Campaign with the Best ROI
1	McDonald’s India – Battle of Spicy	Tonic Media Digital Pvt Ltd
2	Airtel India – How airtel used digital to launch 4G in India	ibs
3	The Economist	Interactive Avenues Pvt Ltd
E.8 Best Digital Innovation
1	Dance + YouTube 360 Degree Video	STAR Plus
2	Airtel Jaipur Literature Festival – World’s first teleportation at an event	ibs
3	Trails of India	Pulp Strategy Communications Pvt Ltd
E.9 Best Use of Technology
1	Lakme Makeup Pro	PHD
2	Kotak Mahindra Bank – How hashtag banking made kotak the face of digital banking in india	ibs
3	Kinderjoy Story Station	OMD India
E.10 IDMA 2016 Person of the Year
	Vijay Shekhar Sharma, One97 Communications and Paytm
F.1 Best Digital and Social Media Advertiser
	Viacom 18 Media Pvt Ltd
F.2 Best Advertiser on Mobile
	Hindustan Unilever Ltd
F.3 Best Digital and Social Media Agency of the Year
	Mindshare India
F.4 Best Mobile Media Agency of the year
	OMD India