The #sniffsniff Challenge – Mystery Unveiled

I recall that day, last week sunday it was when i received a parcel with an hashtag which said #sniffsniff, i was wondering what could be inside the box, i was curious what could be in a sqaure box, blue in color and said #sniffsniff, when i opened the box it came to my surprise that there was a card with a wooden cloth clip, in the card there was a man’s face in the front and a clip which i suppose was something to do with placing it on the nose, what comes to the with such clues? I tried to figure out the mystery but was clueless, what could these 2 combination come up to?

After a few day, i received one more sample, knocking on that door was a clue, i opened the door and took the parcel, one more box with that same hashtag #sniffsniff, guess what it was this time around! A handful size jute bag with coffee beans inside it, sounds funny right? A jute bag with coffee beans … hmm what could it be? The mystery darkens as i try to relate the 3 clue which i received, a card with man’s face drawn, a clip and now coffee beans! i took help from family members and friends, some said it was new coffee flavour, others said it was something related to new coffee flavored mint candy, many speculations but nothing seemed to be forming shape.

And then few more days passed by, the clues were roaming in my mind, and I was trying to crack the code of the clues I had, when the ring bell again, it was time for one more clue, this would be the deal maker I thought, excited while i ran towards the door to open, and there it was that dreaded box it was, with all the same hastag #sniffsniff, as if it was toying with me and telling me #sniffsniff and crack the code, and the clue was a nose mask which is used as a gear that restrict polluted air or foul smells entering your nose, this clue was giving a sharp hint along with other clues added in, i was sure that this is related to men odour, but what exactly this could be was still a mystery!

What next, few more days passed by, the mystery got even more spookier, those clues were indirectly saying something, odour maybe, something to do with men, coffee beans suggest a bad odour observer, things were trying to take shape, but still nothing firm to confirm what it was, and then on a sunny sunday the door bell rang again, i prayed that please no more clues I can’t guess what it is, and guess what this time a rectangle shaped box, with that hashtag  #sniffsniff haunting me again, but wait when i opened the box what i saw was rather surprising, things finally made sense when I slide through that box and bang it was a body Deodorizer, THE NEW NIVEA MEN DIODERIZER for that long lasting fragrance which helps you fight those bad odours and make you smell fresh all day long, wooo what a mystery it was, i have been using the Nivea Deodorizer for few days now, and if you were to believe me, it’s a smooth ride, the fragrance stays up for quite some time, almost all day long and guess what it’s not those gas wala dio, it’s a liquid solution and just few sprays over the body and you are good to go!!

2 thoughts on “The #sniffsniff Challenge – Mystery Unveiled

  1. 🙂 You have maintained the suspense in the post, just like they did with the packages. These campaigns requires a lot of talent to keep the excitement and curiosity in the air. They did it well and you did it awesome. It’s fun being a reviewer… what say? 🙂


  2. Well, ya its fun being a reviewer, specially when you have to create the hype in the air for that mystery form factor, you have to be creative as well as not reveal what the product is ! Glad you appreciated on those aspect of the write up, your comment made my day 🙂


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