11th IAMAI Marketing Conclave – A Summary

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The 11th IAMAI Marketing Conclave which was on 9th and 10th of June at the Lalit, Mumbai saw some of the leading, most prominent brands,market influencer and gurus share stage and discuss on various topics in the context of Digital Marketing, its growing in the years, what will be the scenario of digital marketing in the coming years, some case studies of brands and campaigns its hits and miss and much more.

Day 1

Welcome Speech
The event started of with a welcome speech by Mr. Tushar Vyas Chief Strategy Officer- South Asia, GroupM, a breif introduction by Mr. Vyas followed by some general discussion on transaction and shift of focus from mobile first to mobile only platform for brands and marketers, sharing light on importance of data.

Special Address on MarTech- Chief Marketing Technologist’s Blueprint in the Age of the Customer
Rajesh Jain, Founder & Managing Director, netCORE Solutions, discussed on the Martech technology, quoted “Customers now have a digital identity like email address, mobile number, Facebook ID, Twitter ID, web cookie, and so on. The key is to connect them all together to create a single unified view of the customer.

Leadership Talk with CVL Srinivas, Chief Executive Officer, GroupM South Asia
Some highlights on the discussion are as follows:

The event also saw the launch of 5th India Digital Awards’Handbook

Day 1 had 4 Plenary sessions, 3 fireside chats and several case studies.

Some of the topics discussed in plenary session included:
Expanding roles of a CMO
Delineating the concept of a truly integrated cross-platform marketing
The coming of age of the Digital Marketing in India
The upsurge of Video Content and Influencer Marketing

Some inputs on content by Blogmint CEO Mr. Irfan Khan 

Day 1 also saw #11Marcon trending across Twitter India, such was the magnitude of discussions and tweets of information overflow.

DAY 2
The event started off by a Leadership address by Kirthiga Reddy, Managing Director, Facebook India
It was a power pack presentation with some insights on Facebook’s approach to marketing with a sense of human emotions touch, a example of Mother’s day campaign was illustrated, also discussed were new ways of advertising products through innovative 3D imaging and motion imaging.

Leadership Address 2 by Satyan Gajwani, Chief Executive Officer, Times Internet

Some very insightful discussion mobile marketing and the growth of consumption of mobile in daily life:

Day 2 had 5 Plenary sessions, 1 fireside chats and several case studies.

Some of the topics discussed in plenary session included:

Local Language: Hindi has arrived! Internet is no longer the medium for the English literate audience.
Digital Footprints’ Data & Automation in Marketing: The modern marketers’ success Mantra!
Programmatic Marketing: Optimizing your marketing efforts for enhanced performance
Simplifying the Mobile Marketing Ecosystem
Establishing a common Digital Standard

The 11th IAMAI Marketing Conclave was a extraordinary showcase of the potential India’s Digital marketing companies and individuals poses, it was a absolute pleasure being a part of it, i would like to thank Blogmint team (Irfan Khan, Sarthak, Anirudh, Ashutosh and Ainesh) for the opportunity, Blogmint were the blogging partner of the event and were covering t
he event live through tweets.

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One thought on “11th IAMAI Marketing Conclave – A Summary

  1. Seems like you had a wonderful experience there with lot of knowledge to proceed further in internet marketing… so strong. Tweets are organising the whole plot. You have described it so well Aziz. Had I been there, I wouldn’t have understood much, because wherever the tech and math comes… I go in flashback to my B.E days and I don’t want to be there 😉 Thanks for sharing

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