About the Campaign: “Banega Swachh India”
RB Group (formerly called Reckitt Benckiser) has initiated a campaign “Dettol – Banega Swachh India” with a 100 crore fund infusion and 5 year Mission to spread the message of sanitation and hygiene through partnering with TV media NDTV and social media platform facebook to educate people across the country about the message of sanitation and hygiene, they have joined hands with knowledge partners Feedback Foundation for this campaign.
What is the Initiative based on:
Swachh Bharat Abyaan, a intiative by the present government and Prime Minister Shree Narendra Modi to spread the message across the nation about basic sanitation, hygiene and setting up of toilets for people who do not have facility in their own premises or slums/cluster to build/construct toilets with the help of government run schemes, policies and awareness.
India is a vast country and there are many states, cities, towns and villages so it gets difficult to spread the message across in each and every corner for any public related curriculum/message to be voiced across equally.
The Swachh Express
The Swachh Express was on a mission to give voice to the message across 400 villages which is spread across 8 states which included Haryana, Rajasthan, UP, Bihar, Jharkhand, Chattisgarh, MP and Maharashtra. The objective of the bus was to create awareness around hygiene and sanitation through interactive videos, flyer distributions, posters, hand-washing sessions and street plays.
As a part of the campaign folks at indiblogger presented me the opportunity to be a part of the Swachh Express campaign which I accepted gladly and joined the Swachh Express & NDTV media team in the ending phase of the campaign, Sharing my experience, views on the same.
The Campaign Chronicle
Part: 1 – Dahisar – Mumbai
There are cluster of slums in and around the Dahisar stretch and we visited one of the them with the help and support of local Co-operator. After we reached the slums, we saw that many people were noticing the SWACHH EXPRESS BUS and were curious about what was going on, we all tried our bit to make them comfortable and went on to explain them to come and know about the SWACHH BANEGA India campaign and how it is related to everyone of us. One by one people started to gather and a message across the slum was floated to which many came to attend what we had to convey them
Mr. Vinod Kumar Pathak of feedback foundation started speaking and educating people about the message of Banega Swachh India campaign and why cleanliness, basic hygiene such has hand washing, personal sanitation and toilets within the slum/premises are essential for eliminating major diseases and for a better and cleaner tomorrow.
People started to take more interest in his speech and how he was putting the message forward, why defecate in open is effecting them and why is there a need for proper sanitation and toilets, to which they also interacted and asked many question and shared their grievances, some of the major issues were:
- Lack of knowledge and know how on about constructing toilets in a cost effective budget
- No place for constructing toilets
- No major help from the Nagar Palika (Local body administration)
- No real initiative or campaign before this about such topics in their area/locality.
To which Mr. Pathak explained them one by one what can be the solutions and how they can make things work within their budget to build toilets and have proper sanitation measures, the former local Co-operator also joined in to explain them patiently and made them understand what Mr. Pathak was conveying them, some of the pointer were:
- If there is unity within the slum for sanitation and building toilets, then the Nagar Palika shall help in with space.
- If Nagar Palika is not aware of the poor state of sanitation and hygiene in the area, make them aware about it.
- Charity begins at home, so unite and collect enough to start initiating for a toilet in your slum at every juntion; there should be an agenda that no one goes out in the open for defecating.
Overall people went back home happy and contained with a sense and knowledge of sanitation, hygiene and importance of why build toilets and why defecating will only build up to the problems and spread diseases.
Part: 2 – Shivaji Nagar, Baianwadi – Waste Dumping Ground (Govandi) – Mumbai
It was daylong nationwide event- part of cleanathon and what better place to spread the message across, WE went early in the morning at Mumbai’s oldest dumping ground at Shivaji Nagar, Baianwadi , the team(NDTV and Swachh Express) had asked children from Magic bus Foundation to join and share their experience and spread the message across as it was recording live.
Impact Area – Magic Bus : Health and Hygiene (Extract from https://www.magicbus.org/impact)
- By the time a Magic Bus child finishes his or her first year, she or he starts exhibiting a high degree of health-related knowledge, beliefs and practices.
- 77.52% of children at Magic Bus follow good practices related to personal hygiene including hand washing, brushing, bathing and cutting nails. (Study 1 )
- 100% of the sample selected of Magic Bus children who graduate from our programme believe:
- That open defecation is a major health hazard. (This is significant especially in light of the fact that 60% of Indians still defecate in the open. (Study 3)
- That substance abuse (including smoking cigarettes) is harmful. (Study 3)
- That playing sports is crucial to maintaining a healthy mind and body. (Study 3)
My Experience/take on Campaign :
The Swachh Express is a positive initiative and it’s bringing positive change in the mindset towards sanitation, hygiene and other grey areas and I have seen it in the campaign itself, people initially do lash out as they are frustrated but if they are educated well they do corporate and help in spreading the word and try to accept and build upon a change because hygiene and sanitation is something related to you me and all.
Special Thanks to the NDTV crew members – Saurabh Khanna, cordinator and briefing, Manoj Kumar administration, Sanjay Kaushik behind the lens, Balbir and Kuldeep, the drivers and Mr. Vinod Pathak of Feedback Foundation who were very cooperative throughout my trip.
To know more about the campaign and other details : click here – Banega Swachh India