What: Reliance Digital Experience – Experiencing a pinnacle in consumer products retail chain !
Where: Reliance Digital, FF-52, R City Mall, Phase 2, LBS Marg, Ghatkopar West, Mumbai
When: 9th June 2013 – Sunday
Brief About Reliance Digital:
Reliance Digital is the consumer durable and information technology concept from Reliance Retail.
Reliance Digital seeks to fulfill the dream of every Indian, be it through its nationwide network of conveniently located stores or through its presence on the web, by providing a delightful shopping experience of products & solutions and helping them bring home the latest & best in technology from the widest selection at the lowest assured price with complete peace of mind through lifelong support.
Located in Ghatkopar it was a perfect location for me to visit the Reliance digital Experience store, I am a techno freak and love to check out what’s new and worth the buy, being a consumer I always consider after sales services, quality, price, brand of the product before I purchase anything.
As I went to the Reliance digital experience, the branch manager Mr. Arul greeted me and gave me a brief on all the segment and told me to discover the segment one by one, as he was busy with other executive and clients, he couldn’tcome along with me throughout the review, but ensured that if I had any queries I could contact him!!
The Review Phase:
The Four Pillars – Experience Zone:
- Camera Section: Quite conveniently arranged were cameras and Dslr according to the megapixels and price range, all were operative and an executive was present to guide me accordingly to highlight the features.. Even so there were knowhow’s about the camera and dslr .. What to buy and how to buy guide .. Which was just so helpful from a consumer’s perspective ..
- Game Zone: Play Stations with LCD were installed for gamer to test the games and the console before they buy, mainly 2 brands console were on display and an executive was there to help out … I found it quite interesting and tried my hands on the game .. It was fun ..
- Mobile Connect: A complete section dedicated to mobile phone and accessories, many brands and a wide variety of phones were on display, most of them were functional which helps consumers find the features and understand the product through their perspective, a know how guide on which phone to buy according to the features and which OS to choose from … a guide about it was present for consumers to understand before they purchase a mobile .. I liked the way they had put in the information .. It was worth it ..
- Laptop Section: Here again a dedicated section for Laptops and accessories were on display … From sizes of the operating systems to processors … each detail were mentioned and a large variety of brands on offer !! A tempting deal when you have so much of variety under stipulated price range according to your budget .. Here also some knowhow mentioned such as which laptop to choose according to the requirement of the consumer.. From working professional to students and home users …
- Home Appliances:
- Television – LCD’s, LED’s, Home Theatre – A huge range of products on display, I was captivated to see so much variety under one roof, well planned and put in .. From sizes and brands.. It’s just paradise for consumers..
- Washing Machines, Microwave, Air Conditioners, Refrigerators – A good range of products and a knowhow guide for consumers to better understand on how to buy products accordingly …
- Music Systems: MP3 players, headphones, earphones of international and national brands were on display .. with live access to the MP3s and headphones, it gives consumers that extra edge before purchasing …
- Home Theatre Room: A dedicated home theatre room for consumer to experience the 3D TV and decide before purchasing !
With a focus to provide end to end solutions related to all technology products, Reliance Digital introduced ‘Reliance ResQ’ – an exclusive Service Center that provides service and extended warranty covering most of the leading brands. This service is available on all 365 days of the year making the customer care free about the repairs or maintenance for their valued electronics or appliances.
Some highlights of Reliance Digital
- Nice layout of products for convenient selection
- Consumer awareness by showcasing how to on products
- Hands on live products review experience
- Good Customer support staff
- Easy Finance Schemes not only on credit cards but from private finance too
- Easy EMI schemes on non consumer products like laptops, mobiles, camera & Dslr
- “We recommend from Reliance” a Section in every Segment.