India’s Most Loved CEO


Whenever I have a conversation with people who are in the corporate world, they complain about how they are bullied by their seniors and how diplomacy works against them within their team, though they do have a soft corner for the CEO of the company, why you may ask? It is the HR’s endeavour to keep the” bossy CEO” in good light so that the staff do not have complains about the CEO, sounds ridiculous right? Actually NO!! I have many friends employed as HR’s in different sectors and firms, any they love sharing stories.

 Who are CEO’s? Answering all the dummies and for information of the known – CEO’s belong to that rare breed of people who are responsible to formulate the RIGHT decisions, the people who take responsibility of switching from PLAN A to PLAN B.

Contradicting the above, let me shift focus onto INDIA’S MOST LOVED CEO, have you heard of this before?  Seems like quite interesting, doesn’t it? You must be inquisitive – I’m sure!! Would you nominate your company’s CEO as the most loved? What do you see in him/her that would encourage you to cast your vote? I know I am asking too many questions right now, but I am really excited to know from you guys, yes YOU – the ones reading this.

 I’m sure you have a pop up in your head that reads – Where did this #IndiasMostLovedCEO come from? And why is he talking about this? –  I think we’ve had enough of speculation here!! Care to make it interesting?  If you manage to guess the most loved Indian CEO, you could be one of the lucky winners who could be featured on the website and win exciting prizes like MOTO G handsets and Flipkart vouchers!. All you need to do is use the hashtag #IndiasMostLovedCEO

 So now that the interest levels have risen -further information about the #IndiasMostLovedCEO is available on the website – www.indiasmostlovedceo.com. Visit their website and solve the mystery of India’s Most Loved CEO!!

 A lot more lined up for the next edition of the talk, where I shall be talking about how the CEOs have to deal with decision making and what do employees feel their CEOs should deliver, the expectations and much more, stay tuned and keep refreshing the space, cause I’m positive that you will love it.

Home Furnishing Overhaul with Deco Window


“A window is incomplete without curtains and its accessories, it tells a story about who is living.

A week back I came to know about the widely spoken exhibition for home furnishing and this made me curious to find new trends and innovation, thou I am not an interior designer or working in this industry but I do appreciate anything related to innovation, designs and concept, its more about getting inspiration from stuff, also, we in the family were looking out for overhaul in furnishing.

So Recently (2nd July 2016) I went there and I was amazed to see what was in the offering, browsing along the exhibition hall,  I came Deco Window which serves complete window decor solutions, from rods and its accessories, tiebacks, curtains and other home furnishing essentials like Shelves, classic and modern bracket, bedding solutions and much more.

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The reason I am specifically mentioning about Deco Window is because, out of the many exhibitors from across India, they were set apart in terms of quality, innovation, designs and pricing.

Talking about innovating, Deco Window’s  “Window Automation” was a talking point with a revolutionary step up in curtain automation, these tracks are designed to automatically open the curtains just by the press of a remote button, apart from that you can also set timer and the curtains will open at that specific time, isn’t that great for all the morning lovers.

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Browsing along I came across Deco Window’s wide range of curtains which are designed specifically keeping in mind different occasion, moods, seasons and patterns. Sharing some pictures here as well.

To add elements to the curtains are exclusive tie backs and ropes, which have a huge range, starting from Mughal to Contemporary they have it all covered in different varieties, shapes and sizes, I am sure you won’t be able to resist but buy one from those.

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Another thing that caught my fancy were the remarkable extendable curtain rods, like these are time savers, as you don’t have to hassle to get the rod  cut as per your requirement, just stretch across the length u require and it’s done.

To give that vintage look and feel, they have come up with wooden rods designs and holders which look very classy and upmarket just by the way they have designed it to complement the furniture at home, which is generally wooden.

Other noticeable products included, shelves and shelve holders, having both contemporary and vintage look, they have a decent collection and are available for outdoors as well as indoors purposes.

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Garden Torch, another in line of their products, which are remarkable, these torch made me remind the historical age, but it seem more classy and would add character to any garden, balcony or even table for that instance.

Now coming to the final and most important point, how price effective is it. Considering the world-class quality, design and innovation, the price range is reasonable and doesn’t create a dent in the buyer’s pocket; you can browse through their Deco Window website to know more about their range and pricing.

Indian Digital Media Awards 2016


87“An Award is a milestone of excellence, to celebrate the achievement and create a benchmark for innovation and competition, to refine and create a platform for better tomorrow in a specific genre or field of expertise”.

Digital Media has taken a sharp upward curve in terms of using it as a tool to market products and services, talking about marketing your brand in Digital space, Digital Media play a significant role in shaping a brand’s identity online, apart from being the bridge to connect the brand to the targeted audience.

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Considering the immense talent these Digital Media group have, Digital Media Awards was born and to commence  these award an initiative was taken by E4M (Exchange for Media) in 2011 and since they have continued the process of short listing best of the best for the last 6 years with entries increasing year after year.

E4M (Exchange for Media) – Indian digital Media Awards – 2016 was presented by Jagran.com and powered by manoramaonline and ABP LIVE – abplive.in along with blogging partner blogmint.com, facilitating the digital Media agency for their excellence in spearheading the Online Media Campaigns and for brands to reach their target audience and be on the pinnacle of digital media ocean along with their competition.

It was a pleasant night at St Regis Hotel, Mumbai, where the Award Night was held on 17th June 2016, this was the seventh Edition of the IDM (Indian Digital Marketers) Awards 2016.

The night started off with a Welcome speech by Editor in Chief and Chairman of Exchange4Media Group and also of BusinessWorld Group Mr. Anurag Batra. In the welcome speech Mr. Anurag mentioned about the inception of the IDMA awards back in 2011 and how the entries increased from 200 in 2011 to 900 in 2016.

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Mr Anurag thanked the JURY MEMBERS which included 12 screening jury members and 12 jury members in the jury chair. Mr Anurag said that the shortlisted agencies are the ones who are effective suppliers of quality content rather than just providers of services or marketing tool. Mr Anurag also shared his views on the recent report of Mary Meeker, an American venture capitalist, stating from her report that 2 things got the attention, 1) On her opening slide she shares how India is the second largest Digital Market USER  replacing the US and just behind  China and 2) Thou spends on Digital Market in India is roughly about 5 to 10% in the report but these figures are going to change and will increase to 20% in the coming few years and playing a significant part he added will be people in this room, the agencies and Entrepreneur, continuing the talk he mentioned how digital media is becoming the number one choice for brand marketers not only with small but with big budgets also.

Concluding the speech Mr Anurag again thanked the Jury for giving their valuable inputs and short listing the winners, team Exchange4Media lead by Ms. Suparnaa Chadda and all the sponsors for showing their support.

Panel discussion:

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Key discussion points:

Topic: How is Digital Marketing Shaping Business Outcome?

* Can digital media become the only source of marketing in future?

* How a marketer currently considers the budget share for digital

* Data measurement & business outcome i.e. how to move the needle from awareness to consideration to purchase

The Panel discussion was moderated by Mr. Ranjoy Dey – Head of Digital, Havas Media, along with other elite speakers:

Mr. Amitabh Tapadad – Brand Head at Bajaj Electricals

Mrs. Anuradha Agarwal – Chief Marketing Officer at Marico

Mr. Siddharth Banerjee – Sr. Vice President Marketing – Vodafone

Mr.Somnath Kedia – Business head IFB Industries

Representation from Flipkart Ads as well

Presnetation by WittyFeed

Mr. Vinay Singhal Co-founder and COO of WittyFeed spoke aobut decoding Viral Content.

Some of the key points discussed were:

  • Thumbnail and title of any story or article is very crucial, it has to be catchy and should be appealing for catching the audience attention.
  • Generating Curiosity and make it clickable.
  • Emotions make the content shareable.
  • The cycle of Virality
  • Getting content viral is not by chance, it is pure art. It can be controlled and one can always pursue for perfection.
  • The secret sauce is SEEDING, discover of the content – reaching out to the user where they are.

Finally the Awards trumpet

Sharing the list of Winners of the Digital Media Awards 2016
  Entry Name Entrant Name
A. WEB
A.1 Best Banners – Single / Campaign
1 Parachute Advansed Aromatherapy Oil – Slowdown Zindagi Madison Media
A.2 Best Banners – Rich Media with or without video
1 Airtel India – World’s Largest Single Day Sampling Exercise ibs
2 Microsoft Lumia – Lumia 950, 950XL Isobar DAN Empower
3 Cadbury Choclairs – Say AAA Madison Media
A.3 Best Benchmark Content / Branded Content
1 Nicotex – The ‘Quit Smoking’ partner for ISL MSix
2 Kellogg’s – Mission Interception : Kellogg’s Wale Guptaji ki Family Mindshare India
3 AXN India – The Longest UGC Driven Fan made video Tonic Media Digital Pvt Ltd
4 Nivea Men Body Deodorizer – #BanBodyOdour DigitasLBi India
A.4 Best Website / Microsite
1 BankBazaar.com BankBazaar.com
2 Mahindra: Thar Website Interactive Avenues Pvt Ltd
A.5 Best Use of Web Based Games
1 Cadbury Choclairs – Say AAA Madison Media
A.6 Best Campaign – Online Advertising
1 McDonald’s India – Battle of Spicy Tonic Media Digital Pvt Ltd
2 Kurkure – Mission Interception – Avenging the extra sweet people this festive season Mindshare India
3 Pernod Ricard India – We didn’t launch our product to the people, we got people to launch our product! Maxus India
A.7 Best Digital Direct Response Campaign
1 Colors – Bigg Boss Double Trouble Viacom 18 Media Pvt Ltd
2 Coca Cola India – Coke Wishes Interactive Avenues Pvt Ltd
3 Grant’s Whisky – The Awesome Job You Can’t Apply For SapientNitro
B. MOBILE and TABLETS
B.2 Best App Developed – Products / Services / Corporate
1 Lakme Makeup Pro App The Glitch
2 Trails of India Pulp Strategy Communications Pvt Ltd
B.5 Strongest Community Engagement
1 Coca Cola India – Coke Wishes Interactive Avenues Pvt Ltd
2 Kinderjoy Story Station OMD India
3 AXN India – The Longest UGC Driven Fan made video Tonic Media Digital Pvt Ltd
B.6 Best Innovation in Mobile Marketing
1 Kinderjoy Story Station OMD India
2 Lakme Makeup Pro PHD
3 Active Wheel – Lo Kar Lo Baat PHD
B.7 Best Campaign- Use of Mobile
1 Stayfree Stay Ahead Helpline OMD India
2 Rin Career Ready Academy PHD
C. SOCIAL MEDIA
C.1 Best Use of Social Networks
1 Coca Cola India – Coke Wishes Interactive Avenues Pvt Ltd
2 MTV India – One Plus MTV Insider Viacom 18 Media Pvt Ltd
3 Protinex Dubsmash Challenge Gozoop Online Pvt Ltd
C.2 Best use of Blogs
1 Aditya Birla Group: Liva Fluid Fashion – #UnboxWithLiva Tonic Media Digital Pvt Ltd
C.3 Best use of Videos
1 Star Sports – Mauka Mauka Star India Pvt Ltd
2 Anouk – Bold is Beautiful Video Campaign Isobar India
3 Dance + YouTube 360 Degree Video STAR Plus
4 Maggi – #WeMissYouToo Performics
C.4 Most Effective Social Listening
1 Colors – Bigg Boss Double Trouble Viacom 18 Media Pvt Ltd
2 Kurkure – Mission Interception – Avenging the extra sweet people this festive season Mindshare India
C.5 Most Effective Use of Digital Analytics
1 IBM India – Score with data Mindshare India
2 Airtel Money – Break the Clutter Performics
D. SEARCH and PPC CAMPAIGNS
D.1 Best SEO for website / universal search ranking
1 4x Growth In Unique Visitors Through SEO Optimization BankBazaar.com
2 Maggi Noodles – Reclaiming Maggi’s Reputation with a far-reaching content strategy Maxus India
3 Apollo – eDoc iProspect
D.2 Best PPC
1 Franklin Templeton – iSync iProspect
2 Tata Housing – India’s First Social Sell Through Facebook FCB Ulka Digital
D.3 Best SEM Strategy
1 USL Diageo – How a spirits brand got high on search Mindshare India
2 The Economist Interactive Avenues Pvt Ltd
E. SPECIAL AWARDS
E.1 Best Integrated Media Campaign – Product/ Services
1 Pepsi – When Consumers became Co-marketers (How the Pepsi roar scorched the Indian summer) Mindshare India
E.2 Best Integrated Media Campaign – Corporate
1 Standard Chartered Bank – The world’s first marathon that was run physically, virtually and socially ibs
2 MRF Tyres – MRF Rain Day Experience Commerce
E.3 Best Integrated Media Campaign – Social Cause
1 Dettol Banega Swachh India NDTV Limited
2 Pradhan Mantri Kaushal Vikas Yojana (PMKVY)- A Call for Skill Development netCORE Solutions Pvt Ltd
E.4 Best Integrated Media Campaign – Films / TV Shows / News Shows / Events
1 MTV India – Ceat MTV Chase The Monsoon 3 Viacom 18 Media Pvt Ltd
2 Kinderjoy Story Station OMD India
3 Standard Chartered Bank – The world’s first marathon that was run physically, virtually and socially ibs
E.5 Best Video Advertising – Content
1 Tetley Green Tea – The Transformation Series Maxus India
2 Kotak Securities – Agar Magar Ke Aage Profit Hai SMG Convonix
E.6 Best use of Native Advertising
1 Hero MotoCorp – Terribly Tiny Tales bring out the stories of a girl child. Maxus India
2 Nicotex – #UQuitIQuit – Making Quitting Social MSix
E.7 Campaign with the Best ROI
1 McDonald’s India – Battle of Spicy Tonic Media Digital Pvt Ltd
2 Airtel India – How airtel used digital to launch 4G in India ibs
3 The Economist Interactive Avenues Pvt Ltd
E.8 Best Digital Innovation
1 Dance + YouTube 360 Degree Video STAR Plus
2 Airtel Jaipur Literature Festival – World’s first teleportation at an event ibs
3 Trails of India Pulp Strategy Communications Pvt Ltd
E.9 Best Use of Technology
1 Lakme Makeup Pro PHD
2 Kotak Mahindra Bank – How hashtag banking made kotak the face of digital banking in india ibs
3 Kinderjoy Story Station OMD India
E.10 IDMA 2016 Person of the Year
Vijay Shekhar Sharma, One97 Communications and Paytm
F.1 Best Digital and Social Media Advertiser
Viacom 18 Media Pvt Ltd
F.2 Best Advertiser on Mobile
Hindustan Unilever Ltd
F.3 Best Digital and Social Media Agency of the Year
Mindshare India
F.4 Best Mobile Media Agency of the year
OMD India

Make Content Go Viral with Affimity


When it comes to content creation and storytelling, we bloggers get very sensitive about our masterpiece and how people treat our write up. Yes, people have their perspective and understanding, and we bloggers are used to facing criticism for it, sometimes. Why am I telling this to you, well, as a writer/blogger I understand other bloggers concern and I feel sharing really helps.

So, how to get topic specific niche audience is the question of time, certainly the answer would be sharing the content on social media platforms like facebook, Twitter, Google+ or within forums where such topics are discussed and hope that you get good readership value competing against the noise of viral content that is in the market, but that’s 1:10 ratio that the content will get its due attention and leverage right!

To curb the reader’s attention to your blog and content written by you, a new solution has risen above all to help sort this issue, it’s called “AFFIMITY”, Affimity is a platform created keeping in mind similar interests and talks that creates more engaging conversations and viewership of content.

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Topics such as food, travel, games, cricket, fashion, etc are well placed and helps people with niche interest browse specific channel and  go through content or create content, what this does is help the content creator get  specific audience with similar interest or for that instance a reader get more information about a specific genre. Isn’t it amazing!

For me personally, I like the website version as much as the app, because of the user friendly interface and quick links of channels and less clustered home page.

Other features I like about Affimity from a bloggers perspective are:

  • Ability to interact with readers “on the go” through their app
  • Sharing content on topic specified channel for more viewership
  • Exposure to niche views from across the globe
  • On site interactions with “add your comments” feature
  • Content Sharing feature, which helps the content reach more audience

Sharing some screenshot of the app version for better understanding:

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Add Channelnotification

None of the above features combined are available in any of the social media platform, which makes Affimity the number 1 choice for all content creators / bloggers and also to the viewers who visit the website for captivating content.

Affimity app is very captivating, easy to operate and quite addictive once you are hooked to it. It is available on Apple Istore and Google Playstore.

If you get time, please do visit my profile at Affimity portal, here is the Link to it: click here

 

Revolutionize Banking with DBS Bank


Banking globally has seen remarkable and significant turnaround when we talk about how banking is done these days, especially in this era of technology. I am myself a digital banker when it comes to core banking like money transfer thought IMPS or RTGS, atm withdrawal, issuing of account statement or maybe paying my bills. Now that everything is online and on the go, why waste time visiting the bank and waiting in long queue, when you are provided with the same service through online banking or app based banking.

On a contrary, one fine day, you decide to open a bank account to secure your hard earn money or save for you dream vacation, car or maybe a house, and once you know of the paper work and hassle involved in opening an account, you start to think otherwise, why is that so? I feel that in India to what I know and through past experiences, opening a bank account is not that easy, considering the technological advances, banking in India still lacks in adopting the technological advances when it comes to the KYC (Know your customer) process. For instance in a typical situation if you want to open an account, you will require to:

  • Fill a good 4 page form
  • 2 photos
  • 1 photo identity
  • pan card copy
  • 1 residential proof

So in all, a good time is occupied in doing all the formalities and paperwork, which can be fast tracked through loads of different technological advances which are adopted by other Asian countries.

Guess what! Recently I was searching for a Bank where I can open an account which had “no minimum balance maintenance” quarterly charges, and had all the banking core services included at no extra cost, though it was long struggle to find any, finally I came across DBS Bank, yes!

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DBS Bank  which is  Singapore’s best, Asia’s Safest titled, has been in the banking industry for around 4 decades and it has evolved with time and been adopting future ready banking technology with times.

With DBS bank’s new digibank program, opening “no minimum balance maintenance account” is possible, apart from that the star feature of DBS Digibank is that you can open a saving accounts hassle free and conveniently from where you are, the first step involves registering for the DBS e-wallet, now what this e-wallet does is makes paying much more easier, may it be phone/electricity bills to making a recharge to online shopping. After the e-wallet registration you can convert you e-wallet into a digital account without paperwork or signatures! Yes, you heard me right  for authentication   all you need is your Aadhaar no., PAN CARD and biometric for authentication, after that visit one of their many partner stores or call them to meet you at a place of your convenience.  It truly is a live more, Bank Less moment, once you have completed the simple process and start enjoying the bounty of banking services which they have to offer.

Digor the Dinosaurs (which is the DBS digibank Mascot)  survived extinction and embraced digibank by DBS Bank, which not only allows him to bank virtually 24X7, it also provides many bounties like 7% interest on saving a/c and host of freebies and coupons for online shopping sites.

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Apart from that we will be seeing our own legendary cricketer Sachin Tendulkar associated as brand champion with DBS Bank’s Digibanking program.

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A significant top up in security is their feature where no OTP (One time password) is required, thou   a better security is assured which is powered by automated authentication, safer than OTPs. So rest assured, the money is in safe hands.

To add some topping to all the above, they are also offering a 7% interest on saving and 10% cashback on shopping from a wide range of online merchants.