Nasscoms Second Edition of -Martech Confluence – A Must attend for every Marketer


“Every person with a Smartphone viewing their updates/notification is a potential customer”

If we talk about digital marketing in this age where everything is just a click away, you would be surprised by how many innovations are spearheading every day in the marketing space, online Marketing tools have turned the game around and made life difficult for Company/Brand CMO’s to choose from array of products/services and gauge which one would be a scalable scheme and provide suitable ROI or exceed expectation.

Taking the talk further, ‘Marketing Technology: The Innovation that drives ROI’ which was the theme of Nasscom’s 2nd Edition of “Martech Confluence” which was held in Hyatt Mumbai.

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 The event was well poised on the theme of “Innovation that drives ROI”; the rising need of digital solutions is due to rapidly growing consumer demand, information technology’s role in facilitating the expectations and strengthening customer engagement.

The Event started off with a brief welcome speech by Mr.  R Chandrashekhar, President, NASSCOM, talking to an audience that were keen to take some learning from him and understand from his experience, Mr. R Chandrashekhar focussed on speaking about integrated technology that allows to tackle the rising need of customers and becoming a more customer centric enterprise. Also, “Building a set of new competencies keeping in mind the customer needs has become imperative and technology is going to help build that expertise.”

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 Sharing some of the highlights from the Nasscom’s 2nd Edition of “Martech Confluence”

 Presentation by Mr. James McQuivey, Ph.D. VP, Principal Analyst – Forrester, he gave an insight on how consumer hyper-adoption and emerging technologies drive digital disruption.

 Some key take ways from the presentation were:

 Talking about the rage Tesla Model 3 created, Mr. James narrowed down the learning of customer behavior in 3 parts:

  • Customer hyperadoption
  • Customer Experience
  • Digital Disruption

 Continuing his talk, Mr. James said Customer hyperadoption, digital Disruption and customer Experience marketing must rapidly evolve to the next level.

The new marketing requires technology that:

  • Collects and understands data about the customer
  • Anticipates what the customer needs next
  • Reaches the customer wherever they are
  • Communicates with the customer in as natural a way as possible

 Presentation by Mr. Joe Stanhope VP, Principal Analyst – Forrester on cracking the code for revenue growth: delivering great customer experiences with technology innovation:

 Some quality facts and figures were shared which are beneficial for Marketers, which include the following:

  • Opportunities if calculated: 30 Billion Mobile moment
  • Going Digital is not enough
  • 80% of customers you are targeting through digital medium distrust ads
  • Marketers must win customers moments.
  • Change your marketing mindset by delivering on-brand experiences.
  • Technology is an enabler of contextual marketing which is frictionless, anticipatory and immersive.
  • Engage the customer to drive growth
  • Help Marketers do their jobs.
  • Prepare marketers for the future

 Aligning technologies and business value

  • Consolidate the control of parallel capabilities
    • Data
    • Analytics
    • Execution
  • Tie systems of insights and engage together
  • Isolate and innovate around the true value drivers to create unique capabilities
  • This is the enterprise marketing core

 The Enterprise marketing core is to:

The customer should be able to engage, discover, ask, explore, buy and use the product or services through the medium of:

  • Agent desktop
  • Contact Center
  • Digital advertising
  • Direct mail
  • E-commerce
  • Email
  • Mobile app
  • POS, Kiosk
  • SMS/MMS
  • Social Media
  • Website

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 This was an interesting Presentation by Mr. Dave Frankland, Chief Strategy Office, Selligent

 Some key takeaway points in his presentation were discussing on the following topics/talks:

  • Bombarding the customers with messages from 500 in the 70’s to 5000 today
  • Building a relationship with today’s consumer requires new routes and approaches
  • hard to reach today’s customers reasons being
    1. They are hyper-connected and want immediate response
    2. Data aware so they expect the brands to leverage their data
    3. Well informed and expect brands in their social dialogue
    4. Distracted because they expect concise content and effortless experiences
  • Considering a report which stated that human’s attention span have fallen below that of goldfish, why should the customer give you 8 seconds of attention?
  • The most precise resource in customer relationship is consumer attention
  • Consumer First principles should guide decision such as
    1. Identify & recognize – in real time & across channels
    2. Insight-Driven – predictive & contextual
    3. Relevant – Channel flexible & touchpoint – agnostic
    4. Appreciated – valued and respectful
  • The voyage to customer first includes:
  1. Agree on your decisions
  2. Rethink how you identify and recognize consumers
  3. Leverage predictive and contextual capabilities
  4. Build permission and earn your consumers’ attention
  5. Seek to become appreciated and valued by customers
  6. Start small and build

 There were other noticeable speakers too and couple of panel discussions focussing on the theme of the day.

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Role of Technology in Marketing has increased in the recent times with technologies like artificial intelligence and data analytics now playing major roles in understanding and meeting customer needs and creating more personalised solutions. The rising discipline of Customer Experience (CX) has helped companies put customer needs at the centre of their planning and processes. Marketers are now using CX solutions and measurement tools to track their ability to deliver customer-obsessed outcomes.

The 2nd Edition was a power pack event with all the big names chipping in from the marketing sphere to discuss on the rising trend of online marketing and better ROI.  The new age marketing has become disruptive, and technology has made communication real time and has enabled customers to search out information on their own terms and connect directly with brands’ content and commerce capabilities directly. Further, the ever-changing purchase paths of customers; the emergence of new channels, and the constant change in the MarTech landscape now poses challenges to marketers trying to optimize their budgets in an effort to win, serve, and retain customers.

SPONSORS OF THE EVENT :

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Big Bazaar Maha-Bachat – Discount Unlimited for a Limited Time


We as kids were advised to save on things which we believed will provide better dividend afterwards or wait for right time to use on our savings, and it’s so true when you realise it and recall your childhood days and relive those moments when your elderly advised you. It’s that time of the year when it’s not only raining but raining discounts all across; this is when all the savings come in effective use.

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Where better to head with your shopping needs then at Big Bazaar, yes, the Big Bazaar 5 Days MAHA-BACHAT is on from 13th to 17th of August 2016, and it would a pity if you miss out on such heavy, mouth watering discounts, where you can buy stuff at almost half the price and do double the shopping. I was so excited to know about it, that I went today and did some shopping for myself. The Big Bazaar 5 Days MAHA-BACHAT is in its 11th year and it’s a huge success every year, this is due to the overwhelming response and on demand for such super sale once a year atleast.

There are amazing discounts and combo deals on:

  • Electronics
  • Food Items (every day essentials, grocery to ready to cook, packaged foods)
  • Home and Personal Care
  • Kitchenware
  • Luggage and Toys
  • Home Furnishing
  • Footwear
  • Men’s and Ladies’ Apparels

As we know that Big Bazaar had set the inception stone in retail super market and is the leading with more branches coming up every now and then, the Big Bazaar 5 Days MAHA-BACHAT is on over 300 Brands with over 1000 + products to choose from and numerous fabulous discounts.

Thou, I am sharing this news to you, but I would like you guys to share the message across and let others take the maximum benefits of such sale, I know you can thank me later for this, but right now, rush to your phones and whatsapp about the Big Bazaar 5 Days MAHA-BACHAT sale in all your groups, family and friends, because as we say, all the fun lies in shopping together.

Memorable Trip to Leh Ladakh – A memoir


As humans – in the course of evolution, we have stepped out of our habitat to explore on a numerous front and thus we learnt with time that we are great innovators, we can create things from nature’s resources provided to us.

Traveling sounds absolutely fascinating, doesn’t it!?! Personally, I love traveling.I like to discover and understand various cultures, learn more about their lifestyle and off course different cuisines are very alluring to a FOODIE like me ! There’s lots of traveling left to do in this world we are living in. Though I have not got the opportunity to travel across the globe, but my endeavor to do so very soon!!

I shall share one of my truly memorable travel experiences. This was in the month of October 2015, I travelled with three of my along with 3 of my friends. We decided to go adventurous!!! We decided to explore Leh Ladakh ! YES…!!!

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We were flying from Mumbai to Chandigarh and back off course, we had our flight booked with Jet Airways as this portal always has some offer or campaign going on and we got to grab onto one great deal, apart from having a good and friendly experience.

WE decided to hit the road from Chandigarh via Manali to Leh because it’s the best part of the journey. The rough and adventurous ride to Leh was one of the major reasons to travel, apart from the soothing and refreshing time we could get in LEH.

The major highlights of the trip were:

1) Riding at the famous magnetic hill (from Kargil to Leh)

2) Riding with thrill on the world’s second highest road at Khardung La, at an altitude of more than 18,000 feet, it’s especially popular amongst bikers.

3) Tourist spots we visited during the trip were –

  • The 400-year-old Jama Masjid
  • The ancient Leh Palace, from the balconies of the palace you can see entire town of Leh.
  • Shanti Stupa is a Buddhist white domed Stupa (is a mound-like or hemispherical structure containing relics (śarīra – typically the remains of Buddhist monks or nuns), which looks glorious and make you feel you are someplace outside this world – just sharing my personal view.
  • We also went for river rafting, kayaking, trekking, and hiking.
  • We did some shopping as well, though the prices were really steep; there certainly were some exquisite artifacts, woolen shawls and jackets, carpets, and silver jewelry with different gemstones to offer.
  • We had the local cuisine as well, even though there are numerous restaurants with multi cuisine, the locality had a different and interesting taste to offer.

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Leh is truly a naturally gifted wonder, which doesn’t have a mark on its beauty, fresh clean air, splendid mountains, beautiful sites and much more to be re-discovered, I shall have you to find out more about LEH yourself on your expedition.

Overall I had a wonderful experience along with amazing memories that will be with me to cherish for years and years to come.

Preparing for the Uncertain with a Term Plan


We live in a world where life is very uncertain; we cannot possibly predict accidents, natural calamities or a sudden deterioration in health leading to death. Therefore concerns about how our family will survive without us rise up.

To ensure that our loved ones do not face hardships in their life without us, we should have a backup plan to ensure that they are financially secure in the future and that they do not have to ask for any help or take out a loan.

We are aware of life insurance, but let us explore what an online term plan life insurance has to offer:

  • A better edge in understanding
  • The time to choose the right option
  • The convenience of staying at home
  • Involving family members to make the right decision, because at the end they should also know you care for them

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Recently, a friend, who works in a financial consultancy services told me about a term plan by  Max Life Insurance, now the benefits of Max Life  Online Term Plan are many, the ones mentioned by him are:

  1. You get complete sum of amount during the term of the plan
  2. You get extra protection with Max Life Comprehensive Accident Benefit Rider*
  3. Waiver of all future premium, in case of dismemberment or diagnosis of critical illness or death** of policy holder through Max life waiver of premium plus rider
  4. Quick, easy and user friendly online application process, cutting down on paperwork
  5. Some extra benefits if you have a healthy lifestyle, they have low premium rates for Non Smokers
  6. You can choose between three options based on your family’s situation in life, death benefits can be shared:
  7. As a Lump Sun
  8. A lump sum with monthly payments
  9. A lump sum with increasing monthly payments

*For more details on the rider and the various terms and conditions, please refer to the rider brochure.

** Death only in case when policy holder and life insured are different.

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Sample Illustration of scenario if chosen death benefit options:

Suppose Mr. Gupta, aged 28 years, opts for an 80 Lac for 25 years under Max Life Online Term plan with an annual premium of Rs. 6,500.

Though Mr. Gupta has term insurance of 25 years, by after paying 8 premiums, unfortunately Mr. Gupta dies.

So if Mr. Gupta has chosen the death benefit option, then his nominee will get Rs.80 Lacs upon death and the policy will terminate.

Though I wish that we all live our full and complete lives, but we should also be thoughtful and plan for the unexpected, dealing with uncertainty with an online term plan is always a smarter choice. #MaxLifeTermPlan

India’s Most Loved CEO – Part II


If you have missed the previous post, here is the link: Indias Most Loved CEO

So, continuing my talk on India’s Most Loved CEO, I would like to focus my conversation towards CEO’s who are not from the IIM’s or business schools or from the business background /families but have made a significant difference with their leadership skills. Can you guess who am I talking about? I give you 10 seconds to close your eyes and think!! Did you find out? Ok, I will share the names of such CEO’s at the end of this post.

India’s Most loved CEO has given the opportunity to all the employees to showcase love for their beloved CEO, what a better way to acknowledge and make him/her India’s Most Loved CEO, I am sure nominating your CEO will help you get a permanent position in the company J, just kidding. So, what are you waiting for, pull up your sock, hold on to your smartphone, use the hashtag #indiasmostlovedceo tweet in and nominate your CEO or guess who will be India’s Most Loved CEO and stand a chance to win MOTO G mobile phones and Flipkart vouchers, apart from getting featured in indiasmostlovedceo website, it’s your chance to touch the pinnacle of success and get lucky.Indias Most Loved CEO.png

Ok, so you are still not sure who will be India’s most loved CEO? Fine, let me help you out, but if you get lucky and win, we share the prize, OK!! India’s most loved CEO will have all the characteristics that a CEO has, but the edge depends upon what the employees testimony says, how have CEO’s help them shape their future, read more about it on India’s Most loved CEO dairies.

Keeping to my promise about sharing names of unconventional CEO, the one name that stands out for me is Farhan Akhtar, yes, a true all rounder and dreamer, committed to his ideology and fulfilling with utter passion, the mantra to success lies in setting part for goals to achieve. Other inspiring names that I believed are truly Indian Most Loved CEO would be Pichai Sundararajan, popular as Sundar Pichai – CEO Google Inc, Satya Narayana Nadella – CEO of Microsoft, Yogesh Chander Deveshwar – CEO ITC group, Indra Krishnamurthy Nooyi – CEO PepsiCo.

 

Share your views and nominate India’s Most Loved CEO, because time is running out, opportunities to win big doesn’t come knocking all the time, your time starts now, make the most of it, tweet in your entries by nominating  and using the hashtag #Indiasmostlovedceo.

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