Banega Swacch India – A Mission for Cleaner India

About the Campaign: “Banega Swacch India”

RB Group (formerly called Reckitt Benckiser) has  initiated a campaign “Dettol – Banega Swacch India” with a 100 crore fund infusion and  5 year Mission to spread the message of sanitation and hygiene through partnering with  TV media  NDTV and social media platform facebook  to educate people across the country about the message of sanitation and hygiene, they have joined hands with knowledge partners Feedback Foundation for this campaign.

 What is the Initiative based on:

Swacch Bharat Abyaan, a intiative by the present government and Prime Minister Shree Narendra Modi to spread the message across the nation about basic sanitation, hygiene and setting up of toilets for people who do not have facility in their own premises or slums/cluster to build/construct toilets with the help of government run schemes, policies and awareness.


India is a vast country and there are many states, cities, towns and villages so it gets difficult to spread the message across in each and every corner for any public related curriculum/message to be voiced across equally.

The Swacch Express

The Swacch Express was on a mission to give voice to the message across 400 villages which is spread across 8 states which included Haryana, Rajasthan, UP, Bihar, Jharkhand, Chattisgarh, MP and Maharashtra. The objective of the bus was to create awareness around hygiene and sanitation through interactive videos, flyer distributions, posters, hand-washing sessions and street plays.

As a part of the campaign folks at indiblogger presented me the opportunity to be a part of the Swacch Express campaign which I accepted gladly and joined the Swacch Express & NDTV media team in the ending phase of the campaign, Sharing my experience, views on the same.

The Campaign Chronicle

 Part: 1 – Dahisar – Mumbai

There are cluster of slums in and around the Dahisar stretch and we visited one of the them with the help and support of local Co-operator. After we reached the slums, we saw that many people were noticing the SWACCH EXPRESS BUS and were curious about what was going on, we all tried our bit to make them comfortable and went on to explain them to come and know about the SWACCH BANEGA India campaign and how it is related to everyone of us. One by one people started to gather and a message across the slum was floated to which many came to attend what we had to convey them


Mr. Vinod Kumar Pathak of feedback foundation started speaking and educating people about the message of Swacch Banega India campaign and why cleanliness, basic hygiene such has hand washing, personal sanitation and toilets within the slum/premises are essential for eliminating major diseases and for a better and cleaner tomorrow.

People started to take more interest in his speech and how he was putting the message forward, why defecate in open is effecting them and why is there a need for proper sanitation and toilets, to which they also interacted and asked many question and shared their grievances, some of the major issues were:

  1. Lack of knowledge and know how on about constructing toilets in a cost effective budget
  2. No place for constructing toilets
  3. No major help from the Nagar Palika (Local body administration)
  4. No real initiative or campaign before this about such topics in their area/locality.

To which Mr. Pathak explained them one by one what can be the solutions and how they can make things work within their budget to build toilets and have proper sanitation measures, the former local Co-operator also joined in to explain them patiently and made them understand what Mr. Pathak was conveying them,  some of the pointer were:

  1. If there is unity within the slum for sanitation and building toilets, then the Nagar Palika shall help in with space.
  2. If Nagar Palika is not aware of the poor state of sanitation and hygiene in the area, make them aware about it.
  3. Charity begins at home, so unite and collect enough to start initiating for a toilet in your slum at every juntion; there should be an agenda that no one goes out in the open for defecating.IMG_2299

Overall people went back home happy and contained  with a sense and knowledge of sanitation, hygiene  and importance of why build toilets and why defecating will only build up to the problems and spread diseases.

Part: 2 – Shivaji Nagar, Baianwadi – Waste Dumping Ground  (Govandi) – Mumbai

 It was daylong nationwide event-  part of cleanathon and what better place to spread the message across, WE went early in the morning at Mumbai’s oldest  dumping ground at  Shivaji Nagar, Baianwadi  , the team(NDTV and Swacch Express)  had asked  children from Magic bus Foundation to join and share their experience and spread the message across as it was recording live.

IMG-20141215-WA0015                           IMG-20141215-WA0012IMG-20141215-WA0007

Impact Area – Magic Bus : Health and Hygiene (Extract from

  1. By the time a Magic Bus child finishes his or her first year, she or he starts exhibiting a high degree of health-related knowledge, beliefs and practices.
  2. 77.52% of children at Magic Bus follow good practices related to personal hygiene including hand washing, brushing, bathing and cutting nails. (Study 1 )
  3. 100% of the sample selected of Magic Bus children who graduate from our programme believe:
  • That open defecation is a major health hazard. (This is significant especially in light of the fact that 60% of Indians still defecate in the open. (Study 3)
  • That substance abuse (including smoking cigarettes) is harmful. (Study 3)
  • That playing sports is crucial to maintaining a healthy mind and body. (Study 3)IMG-20141215-WA0014

My Experience/take on Campaign :

The Swacch Express is a positive initiative and it is bring positive change in the mindset towards sanitation, hygiene and other grey areas and I have seen it in the campaign itself, people initially do lash out as they are frustrated but if they are educated well they do corporate and help in spreading the word and try to accept and build upon a change because hygiene and sanitation is something related to you me and all.

Special Thanks to the NDTV crew members – Saurabh Khanna, cordinator and briefing, Manoj Kumar administration, Sanjay Kaushik &  Mr. Sanjay behind the lens, Balbir and Kuldeep, the drivers  and Mr. Vinod  Pathak of Feedback Foundation who were very cooperative throughout my trip.

Black Day – Peshawar Attack

It was a tragic day for many parents who lost their children in the tragic attack at Peshawar, heart cries out to hear such a event and the mind doesn’t accept what it heard. #peshawarattack a black day in history.

Peshawar Attack Tribute


Road safety is a major concern in a country like India, if you read and hear about road mishaps  it will be a sad tale to count as the numbers and statistics do tell the story, we have  developed a habit of let go  attitude when it comes to road safety and other measures related to it, why have we developed such a habit is not entirely our fault, what can we do if no one obeys the rules anyways, it’s contagious and we are human, we learn from our surrounding, thou what I am trying to explain here is, ok fine we have rules and regulations but where is the implementation and government bodies to tighten the screws on law breakers, this gives liberty somewhere to play with the rules and regulation which ends up in road mishaps, accidents, and sometimes fatal one which leads to death.

This is an alarming issue, which if not properly restrained  can led to further fatal road catastrophe because if people are not aware of safety regulations then how will they have the fear and presence of the aftermath of event, careless driving not only put others life on stake but to the one driving as well.

I personally have a car and driving on Mumbai roads is just like understanding rocket science because people don’t consider following rules, they believe it’s their road and they will drive as per their convenience and knowledge without concerning about road safety, pedestrians, basic traffic rules and so forth.

Considering the above concern, some of the safety measures/steps I believe considering my experiences can help in road safety in Indiaseatbelts

 Farsen you seat belt front and rare:

Some of us find it uncomfortable, while others just ignore the use of seat belts in India, which I feel is a one of the major reasons of fatal injuries in a accident, atleast if the seat belt is strapped on there are lesser chances of injuries.

No phone usage:phone useage

WE love our gadgets and we use it everywhere on the go, but using the phone to talk , text or check out notifications while driving not only distracts you from the road, but it also puts many life’s on stake, as in India people cross the road from anywhere, and a motor can come from any direction.

Knowing the rules better:traffic_rules

Driving without knowing the proper signals and regulations on road is almost like putting a blind fold on your eyes, as we know the trend in India, no one wants to know the rules we just want our license and after that no one bothers to update themselves to revise the rule book.

Responsible driving –   keeping safe distance:

Keeping a safe distance between your car and the car in fsafe-follow-distanceront of you, thats essential considering there are chances that the person in front could apply sudden break if there is unforeseen danger or if the driver driving the car in front of them are still learning, or some sudden speed limits apply scenario, there are many reasons but the one listed are what I am aware of quite well considering driving in Mumbai roads.

No eating:15-12-2014 19-01-10

I know that it’s a bad habit, which once I also used to have, but now i  somewhere realized that this could lead to accidents, others on road could suffer if my vision is not on the road and I am busy enjoying the burger or pizza while driving my car, especially if the road I am driving is India, which is always unpredictable.

No to distraction

15-12-2014 19-01-39While driving we sometimes do chit chat with  our friends / family / business personnel so that we do not stress out all alone driving, but as we know that this is also a cause of distraction as some talks require your attention and sometimes gestures, this leads to poor handling of car and thus there is a  chance of  accident and a harm to pedestrians around the road.

High beams:

I don’t understand why people in India are so use to high beam, we have street lights and if not we can work on low beams on most of the roads, but no we like the complete vision on road, in some states in India I have heard that high beam is not allowed and there is a protective film on the lamp of cars so that it does not produce high beam consider there were so many mishaps on road due to the high beam.

The above were some of the pointer I believe can help drivers be on the safer side and help in causing fewer accidents if followed properly in India, this post is part of my entry towards The Nissan Safety Driving Forum.

More details about The Nissan Safety Driving Forum:


Image Courtesy: Google Images

Top 10 Resolution for 2015

As we are preparing ourself to say goodbye to a year and welcome another, there is always a happiness which awaits for the celebration of New Year and the expectations to excel better in what we are doing, its a wonderful feeling.

So on that front accepting Indiblogger’s Indispire prompt of the week for the 42nd edition to write on  “things you want to dump this year and start fresh next year“, sharing my list of top 10  things I want to better or start off again in the coming year, the list is randomly placed and its just top 10, however there are much more :)

1) Learning : Learn a new language, could be anyone from German, French, Italian, Chinese and so on, which I couldn’t learn last year.

2) Passion : To give more time to my passion like blog, photography, graphic designing and sports.

3) Holiday : To go on a long vacation abroad with friends, it didn’t work out this year.

4) Healthy: Try to be a little more health conscious and avoid junk food and hit the gym more often.

5) Cleanliness : Try to keep my surrounding more clean apart from my room and home, keep my work place tidy, volunteer with society and city cleanliness drive and spread awareness about the same, as this is appeal of time and some good initiatives going across the nation such as the  NDTV Dettol Banega Swachh India” campaign with government driven cleanliness  march across India of Swachh Bharat Abhiyan, so yes !

6) Understanding: Try to be more productive in my approach towards gaining new opportunities and learning.

7) Stay FIT: To be more active physically, as our life these days have turn into auto mode after so much advancement in technology, there is Internet for both entertainment and business, TV and gaming console for entertainment and sports :P  and car for commute, no activity at all, makes me dull physically.

8) Volunteer: Helping people in whatever way I can, like be it physically, financially, counseling or other ways. It feels good in giving back to the society because all we are is what they made us somewhere.

9) Reading: To develop a habit to read more books such as novels, literature and more of our rich Indian history, it’s so delightful to have your “my time” with a cup of chai / coffee and a book of your choice.

10) SAY NO: “Why take the load when you can say no” which i am trying to adopt and will continue to work on  in the coming year.

This post is part of Indibogger Indispire writing on the topic of 42nd Issue.



Get every new post delivered to your Inbox.

Join 411 other followers