Drifting away are my thoughts
to this beautiful holiday wind
trying to capture these moments
through memories so deep within
A scent of blossom is all around
I can feel the happiness within
what a wonder time of the year
I want to capture the vibes it seems
Faces seem more lit up
as if they know what is coming
a year full of possibilities
awaits to be more fulfilling
The mind knows it is time
to restart and plunge once again
to all the things which couldn’t
but had the wings of soaring
To see the unseen and forecast
to judge the unknown from heart
We all are humans and we make mistakes
to which I say let’s give them another chance
My wishes are limited to words
but have more feeling then heard
Wishing all my readers, bloggers, friends
MERRY Christmas and a HAPPY NEW YEAR.
About the Campaign: “Banega Swachh India”
RB Group (formerly called Reckitt Benckiser) has initiated a campaign “Dettol – Banega Swachh India” with a 100 crore fund infusion and 5 year Mission to spread the message of sanitation and hygiene through partnering with TV media NDTV and social media platform facebook to educate people across the country about the message of sanitation and hygiene, they have joined hands with knowledge partners Feedback Foundation for this campaign.
What is the Initiative based on:
Swachh Bharat Abyaan, a intiative by the present government and Prime Minister Shree Narendra Modi to spread the message across the nation about basic sanitation, hygiene and setting up of toilets for people who do not have facility in their own premises or slums/cluster to build/construct toilets with the help of government run schemes, policies and awareness.
India is a vast country and there are many states, cities, towns and villages so it gets difficult to spread the message across in each and every corner for any public related curriculum/message to be voiced across equally.
The Swachh Express
The Swachh Express was on a mission to give voice to the message across 400 villages which is spread across 8 states which included Haryana, Rajasthan, UP, Bihar, Jharkhand, Chattisgarh, MP and Maharashtra. The objective of the bus was to create awareness around hygiene and sanitation through interactive videos, flyer distributions, posters, hand-washing sessions and street plays.
As a part of the campaign folks at indiblogger presented me the opportunity to be a part of the Swachh Express campaign which I accepted gladly and joined the Swachh Express & NDTV media team in the ending phase of the campaign, Sharing my experience, views on the same.
The Campaign Chronicle
Part: 1 – Dahisar – Mumbai
There are cluster of slums in and around the Dahisar stretch and we visited one of the them with the help and support of local Co-operator. After we reached the slums, we saw that many people were noticing the SWACHH EXPRESS BUS and were curious about what was going on, we all tried our bit to make them comfortable and went on to explain them to come and know about the SWACHH BANEGA India campaign and how it is related to everyone of us. One by one people started to gather and a message across the slum was floated to which many came to attend what we had to convey them
Mr. Vinod Kumar Pathak of feedback foundation started speaking and educating people about the message of Banega Swachh India campaign and why cleanliness, basic hygiene such has hand washing, personal sanitation and toilets within the slum/premises are essential for eliminating major diseases and for a better and cleaner tomorrow.
People started to take more interest in his speech and how he was putting the message forward, why defecate in open is effecting them and why is there a need for proper sanitation and toilets, to which they also interacted and asked many question and shared their grievances, some of the major issues were:
- Lack of knowledge and know how on about constructing toilets in a cost effective budget
- No place for constructing toilets
- No major help from the Nagar Palika (Local body administration)
- No real initiative or campaign before this about such topics in their area/locality.
To which Mr. Pathak explained them one by one what can be the solutions and how they can make things work within their budget to build toilets and have proper sanitation measures, the former local Co-operator also joined in to explain them patiently and made them understand what Mr. Pathak was conveying them, some of the pointer were:
- If there is unity within the slum for sanitation and building toilets, then the Nagar Palika shall help in with space.
- If Nagar Palika is not aware of the poor state of sanitation and hygiene in the area, make them aware about it.
- Charity begins at home, so unite and collect enough to start initiating for a toilet in your slum at every juntion; there should be an agenda that no one goes out in the open for defecating.
Overall people went back home happy and contained with a sense and knowledge of sanitation, hygiene and importance of why build toilets and why defecating will only build up to the problems and spread diseases.
Part: 2 – Shivaji Nagar, Baianwadi – Waste Dumping Ground (Govandi) – Mumbai
It was daylong nationwide event- part of cleanathon and what better place to spread the message across, WE went early in the morning at Mumbai’s oldest dumping ground at Shivaji Nagar, Baianwadi , the team(NDTV and Swachh Express) had asked children from Magic bus Foundation to join and share their experience and spread the message across as it was recording live.
Impact Area – Magic Bus : Health and Hygiene (Extract from https://www.magicbus.org/impact)
- By the time a Magic Bus child finishes his or her first year, she or he starts exhibiting a high degree of health-related knowledge, beliefs and practices.
- 77.52% of children at Magic Bus follow good practices related to personal hygiene including hand washing, brushing, bathing and cutting nails. (Study 1 )
- 100% of the sample selected of Magic Bus children who graduate from our programme believe:
- That open defecation is a major health hazard. (This is significant especially in light of the fact that 60% of Indians still defecate in the open. (Study 3)
- That substance abuse (including smoking cigarettes) is harmful. (Study 3)
- That playing sports is crucial to maintaining a healthy mind and body. (Study 3)
My Experience/take on Campaign :
The Swachh Express is a positive initiative and it’s bringing positive change in the mindset towards sanitation, hygiene and other grey areas and I have seen it in the campaign itself, people initially do lash out as they are frustrated but if they are educated well they do corporate and help in spreading the word and try to accept and build upon a change because hygiene and sanitation is something related to you me and all.
Special Thanks to the NDTV crew members – Saurabh Khanna, cordinator and briefing, Manoj Kumar administration, Sanjay Kaushik behind the lens, Balbir and Kuldeep, the drivers and Mr. Vinod Pathak of Feedback Foundation who were very cooperative throughout my trip.
To know more about the campaign and other details : click here - Banega Swachh India
Road safety is a major concern in a country like India, if you read and hear about road mishaps it will be a sad tale to count as the numbers and statistics do tell the story, we have developed a habit of let go attitude when it comes to road safety and other measures related to it, why have we developed such a habit is not entirely our fault, what can we do if no one obeys the rules anyways, it’s contagious and we are human, we learn from our surrounding, thou what I am trying to explain here is, ok fine we have rules and regulations but where is the implementation and government bodies to tighten the screws on law breakers, this gives liberty somewhere to play with the rules and regulation which ends up in road mishaps, accidents, and sometimes fatal one which leads to death.
This is an alarming issue, which if not properly restrained can led to further fatal road catastrophe because if people are not aware of safety regulations then how will they have the fear and presence of the aftermath of event, careless driving not only put others life on stake but to the one driving as well.
I personally have a car and driving on Mumbai roads is just like understanding rocket science because people don’t consider following rules, they believe it’s their road and they will drive as per their convenience and knowledge without concerning about road safety, pedestrians, basic traffic rules and so forth.
Farsen you seat belt front and rare:
Some of us find it uncomfortable, while others just ignore the use of seat belts in India, which I feel is a one of the major reasons of fatal injuries in a accident, atleast if the seat belt is strapped on there are lesser chances of injuries.
No phone usage:
WE love our gadgets and we use it everywhere on the go, but using the phone to talk , text or check out notifications while driving not only distracts you from the road, but it also puts many life’s on stake, as in India people cross the road from anywhere, and a motor can come from any direction.
Knowing the rules better:
Driving without knowing the proper signals and regulations on road is almost like putting a blind fold on your eyes, as we know the trend in India, no one wants to know the rules we just want our license and after that no one bothers to update themselves to revise the rule book.
Responsible driving – keeping safe distance:
Keeping a safe distance between your car and the car in front of you, thats essential considering there are chances that the person in front could apply sudden break if there is unforeseen danger or if the driver driving the car in front of them are still learning, or some sudden speed limits apply scenario, there are many reasons but the one listed are what I am aware of quite well considering driving in Mumbai roads.
I know that it’s a bad habit, which once I also used to have, but now i somewhere realized that this could lead to accidents, others on road could suffer if my vision is not on the road and I am busy enjoying the burger or pizza while driving my car, especially if the road I am driving is India, which is always unpredictable.
No to distraction
While driving we sometimes do chit chat with our friends / family / business personnel so that we do not stress out all alone driving, but as we know that this is also a cause of distraction as some talks require your attention and sometimes gestures, this leads to poor handling of car and thus there is a chance of accident and a harm to pedestrians around the road.
I don’t understand why people in India are so use to high beam, we have street lights and if not we can work on low beams on most of the roads, but no we like the complete vision on road, in some states in India I have heard that high beam is not allowed and there is a protective film on the lamp of cars so that it does not produce high beam consider there were so many mishaps on road due to the high beam.
The above were some of the pointer I believe can help drivers be on the safer side and help in causing fewer accidents if followed properly in India, this post is part of my entry towards The Nissan Safety Driving Forum.
More details about The Nissan Safety Driving Forum:
Image Courtesy: Google Images